Lead and own GYG's brand voice across campaigns and channels. Concept and write headlines, scripts, long- and short-form copy, mentor junior creatives, develop tone-of-voice guidelines, collaborate with art and social teams, and present work to senior stakeholders for national QSR campaign execution.
Company Description
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job DescriptionOwn the voice of one of Australia's fastest-growing brands.
You’re the person who sets the copy standard, shapes the tone, and makes every word earn its place across campaigns, social, TVCs, and everything in between.
What You'll Do
- Lead concepting and copy development for all major campaign work, from brief to final asset
- Write headlines, scripts, long-form, and tactical copy at national QSR campaign standard
- Partner with the Senior Art Director to develop fully integrated creative concepts not just words on a layout
- Define and protect GYG's tone of voice across consumer-facing and internal channels
- Develop and maintain GYG's tone of voice guidelines and ensure the wider team can apply them
- Partner with the Social Media Content Manager on social-first copy and reactive cultural moments
- Mentor junior creatives and review copy across the wider team for brand consistency
- Present work to senior stakeholders and defend creative decisions with confidence
What You'll Bring
- Significant experience (e.g. 8+ years) in a copywriting role within an agency or in-house creative team
- Strong portfolio across long-form, short-form, scripts, and tactical copy
- Demonstrated ownership of campaigns from concept through to broadcast and retail execution
- QSR, FMCG, or major consumer brand exposure preferred
- Strong conceptual thinker not just a writer for hire
- Comfortable presenting work to senior stakeholders and defending creative decisions
- Meticulous attention to detail and a high standard of language, grammar, and craft
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real influence in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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