Job Description:
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role:
Reporting to the Marketing Portfolio Director – Bitesize, this is an exciting opportunity to work across our iconic Bitesize brands, including Maltesers and Pods. This role will be accountable for leading the development and deployment of our brand and segment growth initiatives, in line with our strategic priorities of the business.
Role Title: Senior Brand Manager – Maltesers & Pods
Location: Melbourne, Victoria
Hours & Arrangement: 12-month fixed term contract. Full-time. Hybrid (3 days in office).
Reporting to: Marketing Portfolio Director – Bitesize
What are your key responsibilities?
- Strategic Brand and Growth Planning: Lead the creation of data-driven marketing and 3-year growth plans, incorporating consumer, shopper, category and customer insights.
- Innovation and Product Development: Drive a robust 3–5 year innovation pipeline aligned to brand strategy, market trends and grounded in consumer insights, and ensure the core portfolio is fully optimised.
- Cross-Functional and Customer Collaboration: Partner with cross-functional teams to deliver key brand initiatives and customer plans.
- Comms and Media Planning: Lead strategic comms briefing for Maltesers. Manage execution of comms and lead media strategy implementation and optimisation.
- Performance Analysis and Risk Management: Leverage market data and the S&OP+ process to drive brand health, manage risks and guide decision-making.
- Team Leadership and Development: Foster a high-performing culture, mentor team members and actively manage personal development and performance.
What we’re looking for?
- University Degree, preferably in Business/Marketing/Brand Management
- A passion for brands, people and delivering results
- Significant experience in brand marketing in international FMCG companies as a Senior Brand Manager or experienced Brand Manager
- A proven track record in brand ownership and P&L management
- Strong analytical, presentation, stakeholder and communication skills
- A highly strategic, insights led marketer who has a creative passion for understanding the consumer and growing brands
- Ability to manage several different and complex high-profile projects at the same time
Why you’ll love working for Mars:
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
