Support regional PR campaigns and brand activations, assist media outreach and coverage tracking, prepare talking points and briefs, coordinate with agencies and partners, contribute to content and storytelling, monitor issues and draft crisis communications, and handle day-to-day reporting and media lists.
About the Role
At CHAGEE, we believe tea connects people, culture, and stories. Join our PR team under Government and Public Affairs to help shape how CHAGEE’s story is shared across APAC.
You’ll support regional campaigns, media outreach, and partnerships that bring our brand stories to life, and learn what goes into managing reputation, relationships, and real-time communications for a fast-growing lifestyle brand.
What You’ll Do
- Assist in planning and coordinating regional PR campaigns and brand activations.
- Support media engagement — from research and press materials to tracking coverage and results.
- Help prepare talking points, presentations, and briefing notes for senior leaders.
- Work closely with agencies and partners to ensure smooth coordination and reporting.
- Contribute to content creation and storytelling ideas across markets.
- Support monitoring and drafting for issues or crisis communications when needed.
- Handle day-to-day reporting, media lists, and other team coordination tasks.
What You’ll Learn
- How brand, media, and public affairs and relations come together in shaping perception.
- What goes on behind major campaign launches and media strategies.
- The essentials of issues management and stakeholder communications.
What We’re Looking For
- A strong interest in communications, PR, media, or public affairs.
- Confident writer with good attention to detail.
- Curious, proactive, and eager to learn in a fast-moving environment.
- Comfortable working independently and as part of a regional team.
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