Programmatic Lead

Join us and experience Bunnings from the other side of the counter!

What’s in it for you when you’re part of our team:

• Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

• Free standard OnePass membership

• Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

• 12 weeks paid parental leave, regardless of gender

• Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

• We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build

About the role

As a key member of our dynamic in-house media team, you will lead Bunnings' Programmatic strategy, overseeing the execution, optimization, and innovation of Video, Display, Audio & Programmatic OOH campaigns. Reporting to the Performance Marketing Manager, you will shape our evolving approach to programmatic media, ensuring alignment with business objectives and customer lifecycle while maintaining Bunnings’ brand values, core pillars, and tone of voice.

You will be responsible for quarterly rate negotiations, securing advantageous positions with key media partners to drive maximum value. Collaboration will be central to your success, working closely with the Digital and Marketing Performance team to integrate biddable media marketing strategies that drive campaign effectiveness, audience engagement, and measurable business growth.

What's involved:

• Planning & creation of Programmatic campaigns across Retail, Trade, Private Label and more.

• Management of the Programmatic team in supporting on the implementation and ongoing management of biddable media campaigns

• Negotiation of rate position with digital media partners for Quarterly planning

• Managing campaign set ups and optimisations across various platforms

• Managing and optimise campaigns to harmonise with search and social channels to deliver optimal campaign performance, ROI and user experience

• Working with the wider digital marketing & analytics team to design and implement seamless digital experiences for customers across paid and owned channel

• Ensuring brand safety, data compliance, and best practices across all programmatic campaigns

• Building relationships with digital publishers, DSPs, technology vendors, and data partners to foster innovation

• Keep up to date with top key industry trends

Who we’re looking for:

We are seeking a strategic, analytical, and results-driven leader with a passion for programmatic media and digital marketing. You thrive on data-driven decision-making, enjoy collaborating across teams, and can effectively negotiate with media partners to drive impact.

Your ability to juggle multiple priorities in a fast-paced environment, optimize campaigns, and align media strategies with broader business objectives will be essential. Strong communication skills—both written and verbal—will help foster relationships with internal and external stakeholders, ensuring seamless execution and innovation across the programmatic landscape.

You’ll need:

• Tertiary qualification in Marketing or a relevant field.

• 4-6 years' experience in Biddable Media / Programmatic strategy and campaign execution.

• An understanding of customer journey marketing, including CRM and personalisation.

• Experience in the retail industry is preferred

• Knowledge of ACCC, NZCC, Fair Trading & Consumer Legislation

You’ll be part of a workplace where you’ll feel like you belong.

Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. If you have the experience, skills and a passion to grow but don't necessarily nail every single point in the job description, please still apply. Contact us at [email protected] and a member of the team will be in touch. 

About Us

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We’re a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.

By joining our passionate and diverse team, you’ll have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work. If you’re ready to roll up your sleeves and build something great together, apply today.

Please note if you are offered a role with us, background checks may be required. This can include police, employment and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.