Function is building the premier infrastructure layer for making Bitcoin a productive asset across DeFi. Our core product, FBTC, is a secure, omnichain wrapper for Bitcoin that enables yield generation, lending, and DeFi composability without counterparty risk. Currently we have over $1.5B in TVL across 10 chains.
Backed by leading investors including Galaxy, Antalpha, Mirana, and Mantle, we are rapidly expanding across L2s, emerging ecosystems, and institutional partners.
The RoleWe’re looking for a Product Lead to drive execution across our yield marketplace, including BTCFi primitives, DeFi integrations, and tokenized RWA expansion. You’ll own the bridge between leadership, business development, and engineering — ensuring high-leverage ideas become reality. You will be the quarterback of execution across Function’s most strategic bets.
You will work directly with the CEO, COO, and cross-functional leads to:
Drive GTM execution of FBTC across DeFi ecosystems and institutional integrations
Validate and execute new vault structures (DeFi, RWAs, etc.)
Interface with key partners (CEXs, custodians, fund managers, protocols)
Deliver roadmap clarity, speed, and precision to engineering
Track market dynamics and ensure our product edges remain defensible
This role sits at the intersection of structured strategic thinking, fast-paced, crypto-native execution and professional institutional product management. You’ll be expected to demonstrate ownership over your domain, experiment new product ideas, and deliver results.
Responsibilities1. Product Roadmap
Design and manage a product roadmap to drive key product metrics and ensure asset safety. Domains include RWA, yield strategy, partner integrations, infrastructure, security monitoring.
2. Feature Release
Lead the design, specification, and iteration of product features, such as protocol integrations, custody solutions, chain expansion, and security monitoring.
3. Stakeholder Engagement
Build and maintain relationships with key clients and partners. Translate institutional or DeFi partner feedback into buildable products.
Serve as the connective tissue between BD, leadership, and engineering.
Ensure requirements are documented, deadlines are clear, and accountability is enforced.
4. Go-to-Market Execution
Partner with BD and marketing to ensure product readiness for launches.
Track KPIs like TVL growth, integrations per quarter, product adoption velocity.
Build reusable playbooks for deploying our products across ecosystems.
A strategic builder who thrives in ambiguity and likes owning big levers
Strategic Operator: Can move from market mapping to experiments to execution.
Builder: Prefer 0→1 environments with ambiguity and velocity.
Fluent in DeFi mechanics and institutional incentives
TradFi knowledge: Understanding of institutional market structure, economic incentives, and relationship with key players.
DeFi knowledge: Understanding of BTCFi, cross-chain markets, and vault mechanics.
Collaborative Leader: Can work cross-functionally with technical and non-technical teammates.
Ruthlessly organized and able to communicate crisply across functions
Comfortable challenging engineers or BD leads to drive velocity
Obsessed with throughput and traction over consensus and polish
7+ years of combined prior experience in product management roles at leading traditional financial institutions, crypto protocols, or b2c platforms.
Experience working with major financial institutions, protocols, and exchanges.
Strong understanding of BTCR primitives, defi vaults, and RWA/tokenization stack.
Strong understanding of Traditional Finance, DeFi, and Risk concepts.
Strong understanding smart contracts, chain networks, custody, and security.
Proven track record of executing and scaling early-stage products and ability to lead strategic projects with minimal oversight.
Comfortable writing clear docs, specs, and GTM plans.
Native fluency in English and Mandarin Chinese.
You’ve identified and built flywheel revenue generation opportunities.
You’ve successfully built a product from 0 to 1, and achieved a meaningful outcome.
You’ve built frameworks or growth loops that scaled beyond your immediate team.
You’ve helped deliver a successful TGE for a project.
Clear and actionable roadmap for BTC yield and tokenized fund vaults
Active integrations live or in motion across key partners (exchange, wallets, custodians)
Alignment across BD, eng, and exec teams around near-term execution and long-term direction
1-2 validated strategic paths with documented feedback loops turned into PRDs with measurable metrics
