The Opportunity: Drive the Future of Global Mobility
At WEX, we are a global payments and technology provider dedicated to simplifying business operations. In the APAC region, we are expanding our digital ecosystem across fuel, EV, payments, and fleet solutions.
We are seeking a proactive Product Manager to own the end-to-end customer lifecycle.
This role is perfect for a journey-focused PM who thrives on solving complex flow problems and improving the "Day 1" experience for our customers. You won't just manage features; you will orchestrate the entire journey—from the initial sales touchpoint through to long-term customer success and retention.
The Role: Impact & ExecutionAs the Product Manager for End-to-End Customer Journeys, you will operate at the intersection of Product, Technology, Operations, Marketing, and Commercial teams. You are responsible for delivering scalable, frictionless experiences within our Salesforce-powered ecosystem.
Key ResponsibilitiesTo ensure success in this role, you will focus on the following core areas:
Lifecycle Optimization: Manage and refine every stage of the customer journey, including Sales, Onboarding, Credit & Funding, and Customer Service.
Friction Reduction: Proactively identify and resolve pain points in both standard and exception paths (e.g., KYC step-ups, credit referrals). You will design digital solutions that minimize manual intervention and speed up time-to-value.
Platform Implementation: Act as the Product Owner for core and integration platforms. You will drive Salesforce initiatives (Sales, Service, and Marketing Clouds) to streamline workflows while ensuring alignment with our regional goals.
Agile Delivery: Lead agile squads through discovery, build, and scaling phases. You will be the "source of truth" for the backlog, translating business requirements into clear, high-quality user stories.
Growth & Retention Support: Partner with Marketing to reduce churn by identifying drop-off points and implementing re-engagement journeys fueled by behavioral data.
Data-Driven Testing: Use experimentation frameworks to test hypotheses and measure the impact of journey changes on conversion and customer satisfaction.
Experience: 5–6 years in Product Management, with a proven track record of delivering customer-facing digital journeys or lifecycle improvements.
Technical Proficiency: Hands-on experience working within the Salesforce ecosystem and an understanding of how multi-system integrations impact the user experience.
Regulated Environment Knowledge: Experience delivering digital products within credit-based, Fintech, or highly regulated industries. You know how to balance a "frictionless" UI with essential compliance and internal controls.
Agile Ownership: Strong skills in backlog management (Jira) and a history of working closely with engineering teams to deliver iterative value.
Journey Mapping: Proficiency in mapping complex customer flows and identifying "moments of truth" that drive customer loyalty.
Analytical Mindset: Comfortable using data to analyze performance, size opportunities, and justify product decisions.
Background in Fintech, Payments, or Mobility.
Familiarity with billing systems or B2B digital platform ecosystems.
Innovation at Scale: Help shape the evolution of mobility payments (EV, Digital Wallets) across the APAC region.
Collaborative Culture: Work in an environment that values experimentation and empowers you to own your product area.
Growth: This is a high-visibility role where your improvements to the customer journey will directly impact WEX’s regional growth.
