Lead execution of earned-first PR and social media strategies across ANZ. Create culturally relevant activations, events, partnerships and content, manage day-to-day social channels, track performance, and grow brand visibility and engagement for Arc'teryx.
At Arc’teryx, we exist to inspire a life outside. Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.
We’re looking for a PR & Social Media Specialist to supports the development and lead the execution of Arc’teryx’s earned-first and social media strategy across ANZ, creating culturally relevant ideas and moments that grow brand visibility, relevance and engagement.
The OpportunityReporting to the Brand Communication Manager, this highly hands-on role will bring Arc’teryx’s brand position, product stories and key priorities to life through earned ideas, activations, events, partnerships, PR and strategic, content-led social media lead and develop a multi-disciplinary Brand Marketing team spanning Brand Management, PR, Social Media and Creative & Content.
What You’ll Be Doing- Support the development and lead the execution of Arc’teryx’s earned-first strategy across ANZ.
- Develop culturally relevant ideas and moments that earn attention and grow brand visibility and relevance.
- Identify opportunities across activations, events, partnerships, PR, publishers and cultural platforms.
- Support the development and lead the execution of the ANZ social media strategy.
- Build forward-planned, strategic and content-led social plans that communicate Arc’teryx’s brand position and grow cultural relevance.
- Lead the day-to-day management and performance of Arc’teryx ANZ social channels.
- Develop earned and social strategies that bring major brand moments, product launches and Arc’teryx Brand Core Gear to life.
- Build culturally relevant ways to communicate Arc’teryx’s position as a pinnacle mountain brand and innovator.
- Develop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplification.
- Identify relevant cultural, publisher and brand partnership opportunities that extend Arc’teryx’s reach and relevance
- Identify compelling brand and product stories with strong earned potential.
- Build proactive relationships across media, publishers, cultural platforms and tastemakers
- Monitor earned, cultural and social performance and identify clear learnings and opportunities.
- Track social reach, engagement, audience growth, earned reach and organic amplification.
- Strong earned marketing, PR and social media experience within premium, cultural, fashion, lifestyle or leading consumer brands.
- Demonstrated experience developing culturally relevant, earned-first brand ideas and activations.
- Strong creative thinker with a deep understanding of how brands earn attention and participate in culture.
- Demonstrated experience developing and executing strategic, content-led social media strategies.
- Proven experience growing social channels through distinctive content and strong channel strategy.
- Can take short-form videos end to end: concept, shoot, edit, publish.
- Strong understanding of culture, social platforms, audience behaviour and emerging trends.
- Tertiary qualifications in Marketing, Communications, PR or a related field
- A genuine passion for the outdoors and living the brand authentically
- Generous product discounts across Arc’teryx and affiliated Amer Sports brands
- Competitive salary package and bonus opportunity
- Real career growth and development pathways within a global business
- Access to free mental health and wellbeing support through our Employee Assistance Program
- Ongoing training, leadership development, and learning opportunities
- Be part of a passionate, purpose-led team that loves the outdoors
Ready to lead, grow, and explore with us? Apply now!
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