At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
The Role You’ll Play
We’re looking for an entrepreneurial, commercially minded community leader to strengthen and grow ClassPass’s partner community across Sydney. Reporting to the Regional Director, Sydney, this role sits at the intersection of partner community, partner marketing, and regional brand activation, with a focus on increasing partner engagement and sentiment, and improving marketplace health. You’ll thrive here if you enjoy building programs from scratch, collaborating across teams, and turning partner insights into action.
• Create and produce short-form content (Reels, TikTok) that feels authentic, local, and community-driven
• Own the end-to-end content process: ideation, filming, editing, and publishing (in collaboration with marketing where needed)
• Act as a “boots on the ground” presence across Sydney, building strong relationships with top and emerging partners
• Source and manage a network of local creators and influencers
• Build and run partner community programs and events across Sydney from concept through post-event reporting
• Identify, evaluate, and coordinate event opportunities (conferences, partner-led events, local community moments) where ClassPass should attend, sponsor, or activate
• Develop partner advocacy by spotlighting high-performing partners through case studies, testimonials, ambassador initiatives, and speaking opportunities
• Support local partner marketing and social amplification by coordinating local social plans and content opportunities that increase partner visibility
• Drive regional brand partnerships and co-marketing initiatives with clear goals, aligned stakeholders, and measurable outcomes
• Partner with PR to identify strong stories, partners, and moments, and coordinate thought leadership opportunities
• Deliver partner appreciation and recognition moments that strengthen sentiment and deepen relationships
Experience You Bring
• 3+ years of experience in content creation, community management, partnerships, partner marketing, or related roles (ideally within a two-sided platform, tech, lifestyle, or fitness environment)
• Proven ability to create engaging short-form content (TikTok, Instagram Reels) — ideally in a lifestyle, fitness, or consumer brand environment
• Comfortable being on camera and behind the camera, capturing real-time content in live environments
• Experience planning and executing events, programs, or community initiatives end-to-end, including logistics and outcomes reporting
• Experience building and managing brand partnerships or co-marketing initiatives, including stakeholder alignment and tracking results
• Strong relationship-building and communication skills, with confidence engaging external partners and collaborating cross-functionally
• Comfort operating in ambiguity and building from a blank slate
• A self-driven, highly organised working style, with the ability to manage multiple projects in a fast-paced environment
• Familiarity with the Sydney media and partnership landscape is a plus
* Must be currently located in Sydney
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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