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Casino Lobby Operations Specialist (Digital)
Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.
Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.
Your Impact
As our Online Casino - Lobby Operations Specialist, you will sit at the intersection of product and commercial - curating, positioning, and optimising our online casino lobby to drive engagement, retention, and revenue.
This role is operationally focused and central to how our casino brands come to life. You will manage the game release calendar, oversee lobby presentation, and ensure each title aligns with brand strategy and commercial objectives. Balancing creativity with analytical rigour, you’ll help shape the way customers discover and experience our casino content.
Your work will directly influence performance, player engagement, and the overall success of our casino offering across multiple brands and markets.
Who You Are
You have a genuine interest in the online casino space and understand what makes a great game stand out - from mechanics and RTP to player appeal. You keep an eye on new releases, emerging providers, and evolving trends, and you’re curious about how content placement drives engagement.
Most importantly, you bring both commercial awareness and authentic enthusiasm for the industry.
A Day in the Life
- Coordinate and manage the casino game release calendar across multiple brands and platforms.
- Conduct pre-release checks (RTP, max exposure, bet limits, market availability) and upload accurate game metadata into back-office systems.
- Curate and maintain lobby categories aligned to brand strategy and commercial priorities.
- Partner with Marketing, CRM, Product, and Compliance teams to launch game-led campaigns and ensure seamless integrations.
- Monitor performance metrics including Turnover, GGR/NGR, RTP deviations, and player engagement trends.
- Identify optimisation opportunities to improve visibility, retention, and revenue while maintaining strong brand alignment.
Your Strengths
- Strong understanding of the online casino industry, including game mechanics, RTP, risk exposure, and regulatory considerations.
- Experience in digital operations, content curation, CRM, marketing, product, or similar fast-paced environments.
- Solid analytical capability (Excel or equivalent tools) with confidence interpreting performance data and identifying trends.
- Commercial acumen balanced with creative flair and brand sensitivity.
- Experience working with CMS or back-office platforms; familiarity with tools such as JIRA, Power BI, or ClickUp is advantageous.
- Genuine enthusiasm for the online casino industry and emerging gaming trends.
Life at Entain
At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.
Perks You’ll Love
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast, snacks, and onsite barista.
- Office Vibes: Pool table, live sports, and fun social activities.
Entain, there’s nothing like it.
For more information, please reach out to us at or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.
