The O2O Performance Marketing Manager oversees performance marketing on food delivery platforms across APAC, focusing on optimizing ads for high ROAS and efficient budgets.
The O2O Performance Marketing Manager will drive Chagee’s regional performance marketing across APAC, with a strong focus on optimizing ads primarily within major food delivery platforms (e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets.
This role blends strategic planning, data-driven optimization, and hands-on execution, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency
Key Responsibilities Performance Marketing & Platform Optimization
- Lead and optimize ads primarily on food delivery platforms across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).
- Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.
- Drive ROAS-focused budget allocation by market, platform, store, and campaign type.
- Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).
- Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.
- Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.
- Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.
- Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.
- Pilot new ad products launched by food delivery partners and create playbooks for scale.
- Document learnings to standardize optimization frameworks across markets.
- Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.
- Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.
- Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.
- Deliver structured weekly and monthly performance updates for leadership.
- Translate platform analytics into actionable budget and optimization recommendations.
- Ensure consistent performance measurement across all APAC markets.
Experience & Skills
- 5+ years’ experience in digital performance marketing, with strong exposure to ecommerce and food delivery platform advertising.
- Experience managing campaigns on delivery platforms, marketplaces, or other digital advertising channels.
- Solid understanding of performance funnels of food delivery platforms, store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).
- Proven track record of driving high ROAS and improving cost efficiency across campaigns.
- Experience managing cross-channel campaigns (Meta, Google, TikTok) that complement platform-level performance.
- Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.
- Demonstrated ability to design and run A/B tests across creatives, audiences, and bidding strategies.
- Ability to balance strategic planning with execution across multiple markets.
- Proficiency in Python or SQL for data analysis is a plus.
Similar Jobs
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Manage and grow the NTT DOCOMO RAN/Access account by developing multi-year sales strategies, leading cross-functional teams, driving opportunities from qualification to close, managing commercial and tender processes, leveraging AI and digital tools for forecasting, and ensuring high customer satisfaction and profitability.
Top Skills:
AccessAIEricsson Sales SystemsMobile NetworksRan
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Support sales by building and approving quotes, using CPQ and Salesforce, ensuring pricing, discounts, billing accuracy, and post-close audits; coordinate with Sales, Finance, Product, and Legal and maintain SailPoint product knowledge.
Top Skills:
Adobe DcCpqCrm DatabasesMS OfficeSailpointSalesforce CpqSalesforce
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Perform transaction monitoring and investigations for AML, sanctions, fraud, and policy violations; conduct KYC/CDD and ongoing due diligence; document findings, make risk-based recommendations, interact with merchants in Japanese and English, and coordinate with payment and banking partners to ensure regulatory and network compliance.
Top Skills:
Aml Monitoring SystemsFraud Detection ToolsInvestigative DatabasesOpen-Source Intelligence (Osint) ToolsSanctions Screening SystemsTransaction Monitoring Systems
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
