The Marketing Operations Manager will manage and optimize marketing technology stack, develop lead management processes, and enhance marketing operations to drive engagement and revenue growth.
HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
HHAeXchange is searching for a Marketing Operations Manager to join our team. This person will report to the Director, Growth Marketing and will own our Marketing tech stack. You will spend most of your time supporting our teams by managing the systems they utilize and creating, refining, documenting, and iterating on the processes they use.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a hybrid position based out of our Midtown Manhattan, Washington D.C. or Bloomington, MN office locations, with an on-site presence required two days per week to support team collaboration.
Essential Job Duties
- Develop, maintain, manage and optimize the marketing technology stack to support inbound and outbound multichannel campaigns that drive engagement at top of funnel
- Curate and understand the buyer journey for our accounts and leads, supporting engagement, pipeline and deal acceleration at the operational level across the GTM motion.
- Understand the ICP at the lead level and the buying committee at the account level for our product suite. Develop and own marketing programs designed to maximize engagement and funnel velocity for these groups.
- In partnership with Revenue Systems, manage the relationship between leads, contacts and accounts between Salesforce and HubSpot.
- Own segmentation of the marketing database to drive precise and timely marketing communications campaigns and programs.
- Leverage 6sense intent data to build audiences, campaign flows, marketing programs and buyer journeys that maximize the operational capabilities of the platform and deepen our ability to market and sell to our TAM.
- Partner with the operations and analytics teams to understand and optimize marketing contribution to pipeline and revenue.
- Support the development of marketing operations around product resell and upsell to existing customer accounts.
- Use best practices to manage HubSpot, keeping portal and data clean, and customizing views, properties, workflows, etc.
- Manage campaign and program infrastructure so that marketing activity can be relevantly analyzed and inventoried. Drive to an understanding of marketing ROI at all levels.
- Partner very closely with the marketing and sales teams to build, design, execute and iterate on lead generation, nurture and conversion programs in HubSpot, 6Sense, Salesloft and various other communications platforms.
- Create lead and account management processes that can scale alongside the business, notably in developing advanced lead and account-based scoring methodologies.
- Provide technical and functional knowledge to projects that contribute to overall direction across the marketing and revenue teams.
- Collaborate across functions to structure problems, conduct analysis, and drive to solutions through a rigorous, data-driven process.
- Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
- Own HubSpot (or similar platform) roadmap, research best practices, trends and new technology and options within HubSpot (or a similar platform) and its ecosystem to increase the effectiveness of the system.
- Identify, define, and own implementation of new ways to enhance marketing operational quality, including enhanced segmentation, data hygiene, scalability, and otherwise improve performance.
- Detail and document our processes and configuration.
- Partner with Sales leadership to assess our entire customer acquisition process and buyer journey to identify, champion, and drive the cross-functional execution of optimizations that will drive greater conversion and scale in the business.
- Work collaboratively with the sales enablement team to educate the sales team on the best ways to follow up on marketing qualified accounts and leads from multiple sources.
Travel Requirements
- Travel 10-25%, including overnight travel
Required Education, Experience, Certifications and Skills
- BA/BS in Marketing, IT, Business, or related field
- 5+ years of progressive marketing operations experience SaaS, technology or software sales support.
- Homecare or home healthcare marketing experience is a big plus.
- 5+ years of HubSpot, Marketo (or similar platform) experience. Ability to expertly define the right platform for our company and its growth.
- Strong experience and understanding working with Salesforce.
- Experience working with 6sense and/or similar ABM platform. 6sense certification strongly preferred.
- In-depth working knowledge of HubSpot.
- Advanced MS Excel Skills.
- Demonstrated capability in setting up workflows and APIs for internal and external systems
- Exceptional organizational and time management skills.
- Advanced proficiency in marketing automation and integration of tools across systems.
- Familiarity with marketing automation, inbound marketing, paid media, conversion rate optimization (CRO), landing page optimization, and Account Based Marketing (ABM) concepts.
- Methodical approach to work and accuracy of output.
- Strong problem-solving skills and the desire to improve processes.
- The ability to navigate ambiguity and prioritize effectively under pressure.
- Comfortable in a fast-paced dynamic structure with a strong desire to grow along with the company.
- Experience managing multiple vendor relationships and corresponding check-in meetings.
- Experience in managing a demand generation sales funnel.
The base salary range for this US-based, full-time, and exempt position is $105,000 - $120,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.
This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.
HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.
Top Skills
6Sense
Hubspot
Marketo
Excel
Salesforce
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