Marketing Operations Lead DTC - APAC

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Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, result in an inclusive employee experience characterised by continuous learning, development and achievement.

Join The Walt Disney Company as a Marketing Operations Lead where you will drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In this role you will be accountable from solution design to solution build and deployment. You will also assist with establishing a best practice environment that champions the application of data/technical messaging solutions against existing capabilities and channel subject matter with regional partners.  In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.

Key Responsibilities:

• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
• Lead messaging solutions with an assigned team of Marketers and Analytics.
• Administer complex experiments while balancing requests to achieve compounding business impact by mitigating churn.
• Engage and apply functional knowledge of messaging, template scripting and agile knowledge to ensure we uphold the TWDC quality standards.
• Ensure end-to-end connections for messages through robust cross-functional communication, followed by legal documentation to ensure compliance.
• Navigate difficult conversations, escalates issues to leadership when partners are not aligned, and readily communicates milestone blockers and achievements to leadership.
• Monitor messaging programs and campaign and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness and manage journey programs
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements
• Ensure all solutions are documented (e.g. Github, Wiki) to ensure transparency
• Manage a functional area: Early Life, sub-region, or journey technical functionality
• Assist with managing message scrum (e.g. intake, issue assignment, build/release, sprint closure)
• Assist with overseeing messaging builds end-to-end, ensuring flawless execution and quality assurance

Ideal experience:

• Degree in Marketing, IT, Computer Science, or related field.
• 6+ years of experience in marketing operations.
• Proficiency in HTML, template scripting (AMPscript, Liquid), and SQL.
• Strong problem-solving skills and ability to multitask.
• Self-motivated with a drive to exceed expectations.
• Experience with messaging platforms like Braze, Salesforce Marketing Cloud, or Adobe Experience Manager.
• Strong Microsoft Office skills.
• High attention to detail and accuracy.
• Excellent time management and organizational skills.
• Strong communication skills, both written and verbal.

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination, then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing [email protected].

If you are an external candidate, please note only applicants who have the unrestricted right to work in Australia/New Zealand will be considered for this role. For Disney Cast Members, please contact our Recruitment team to directly to apply.

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