Marketing Operations/Activation Marketing Manager

Thank you for your interest in working for our Company. Recruiting the right talent is crucial to our goals. On April 1, 2024, 3M Healthcare underwent a corporate spin-off leading to the creation of a new company named Solventum. We are still in the process of updating our Careers Page and applicant documents, which currently have 3M branding. Please bear with us. In the interim, our Privacy Policy here: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ continues to apply to any personal information you submit, and the 3M-branded positions listed on our Careers Page are for Solventum positions. As it was with 3M, at Solventum all qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Job Description:

Collaborate with Innovative “Solvers” Around the World

Solventum, formerly 3M Health Care, is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, Solventum is a place to grow and be rewarded for excellence.

Primary Scope:

• Consult with leadership team to set and execute short-term strategic direction, marketing plans, and operating plans for assigned area of responsibility and defines guidelines/methods. Decisions are typically limited by business or functional area objectives/guidelines. Initiates and approves projects to continuously improve efficiency and competitiveness.
• Lead the alignment of the marketing plan to the strategic, financial, and brand goals of the business/P&L.
•  May have direct responsibility or work with functional leader for functional strategic planning, including establishing and managing budgets for one or more departments in the immediate organization.
•  Management responsibility usually encompasses one work group/department within a functional discipline, such as market research, customer/consumer/shopper insights, channel/product marketing, shopper marketing, digital, business/market development, branding, pricing, new product marketing, standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization and analytics, CRM processes including sales processes and sales operations analytics, customer insights, etc. Determines priorities, timetables and assigns resources/tasks. Accountable for
  the activities and results of their functional area.
• Provide direct supervision to professional and support levels which include objective setting, performance management, development, motivating, and training and coaching, as well as leading for change.
• Problem solving requires hypothetical thinking to determine best solutions for complex problems. Utilizes resources across work areas and departments to create solutions. Most complex problem solving may require in-depth interpretation and analysis for significantly different situations.
• Resolve issues and conflicts related to direct reports.
• Decisions impact one area of the organization and occasionally may impact multiple areas.
• Has responsibility for establishing and enforcing multiple concepts relative to the function.
• Shares vision and demonstrates company values
• Negotiate and counsel on an expert level, justifies controversial positions and demonstrates intermediate persuasion skills.
  Interaction involves convincing others to cooperate, grant approval, or take action of a certain kind.
• Actively participate in relevant corporate programs/initiatives, complies with professional and quality standards, complies
  with corporate policies and procedures, and acts in a manner consistent with Solventum values and ethical standards.

Working Tasks Include:

• Develops or assists more senior marketing managers in the development of marketing plans, digital marketing plans, or digital operations for new and existing products or channels/market area, and is responsible for implementation. Secures approval of marketing plans, digital marketing plans, or digital operations by senior leadership. Identifies and defines significant market/product opportunities to meet sales and growth objectives, taking local goals and investments into consideration.
• Defines and prioritizes customer/consumer/shopper insights/marketing research needs to inform the marketing plan, NPI, segmentation and on-going business decisions. Determines the market research goals and methodology, and manages market research projects. Actively communicates customer insights findings and trends to functional leaders, influencing customer-centric business decisions.
• Leads the identification, prioritization, and selection of target customers and consumers by using segmentation and other market prioritization tools and techniques. Drives the use of appropriate tools and technologies to facilitate data-based business decisions and customer/consumer/shopper insights.
• Defines and approves marketing programs and tactics for product portfolio optimization, packaging, promotions, channels, pricing, and other elements of the marketing mix. Defines the metrics to be used to track marketing programs, and, when necessary pursues strategic and tactical shifts based on marketing metrics and comprehensive understanding of customers/competitors/channels/accounts.
• Sets branding strategy in alignment with business direction, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/demo materials. Manages approval of program tactics, ensuring legal and trademark compliance, and implements tactical shifts when necessary.
• Determines portfolio strategies across the pyramid tiers, based on understanding of all segments and both product and customer life cycles. Aligns brand and portfolio strategies, including elements such as sub-brands, fighter brands, private label, ingredient branding, and licensing, with marketing goals.
• Develops and implements pricing strategies and tactics in line with business goals and customer insights on value perceptions. Responsible for approval/rejection of special pricing requests for product line under his/her management.
• Partners with sales to develop strategic customer relationship approaches. Maintains strategic relationships with key channel/account partners. Leads the development and direction of a market coverage strategy, and manages trade marketing budgets and trade marketing programs in partnership with sales manager. Manages new product efforts with cross-functional team; leads cross-functional team through gate review process for new products; partners with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed. Develops and implements effective new product launch plans that fully realize the opportunity in the market as quickly as possible. Consults with business management on financial implications of product decisions and assisting in the development of business strategies.
• Manages the implementation, tracking and optimization of interactive/digital activities, such as email or mobile campaigns, paid search and social media efforts, integrating full consumer experience through web and other digital channels. Manages the execution and tracks the results of eCommerce marketing activities.
• Leads cross-functional team, ensuring their understanding of key market concepts and measures that are critical to the business. Provides training on key marketing concepts when needed.
• Ensures compliance with industry and regulatory requirements and reporting regarding working with customers.
• Responsible for collaboration and cross-functional coordination of functional impacts or decisions relative to area of responsibility.
• Evaluates effectiveness of pricing and merchandising programs, developing and driving process improvement plans with sales and marketing leaders. Leads customer and channel partner discussions, reviewing pricing and merchandising programs performance and structure. May lead pricing committee. May develop content and present at the executive level. Participates in Business Services strategic planning and execution of pricing and merchandising processes and programs in order to meet operating plan deliverables.
• Provides input and leadership into organizational design and refinements of owned processes for greatest efficiency and effectiveness.
• Manages the shopper marketing budget and prioritized programs based on ROI. Partners with Category Development and Sales to develop optimal product mix and shelf layouts based on consumer and shopper insights, category performance and marketing strategy for large accounts.
• Builds long-term relationships with customer’s marketing departments to influence program adoption. Initiates and integrates shopper insights as available into marketing, merchandising, and planogram strategy. Ensures compliance of brand guidelines, pricing corridors, and in-store experience in executing shopper programs.
• Initiates and establishes appropriate research objectives for a consumer/customer learning plan to address the most important business questions.
• Initiates, develops and adapts learning plans to answer key business questions about the product, customer and/or consumer.
• Identifies key questions and knowledge gaps that require insights to maximize opportunity and reduce investment risk for assigned area of responsibility.
• Oversees and executes multiple research projects.
• Analyzes and synthesizes data to tell a story with insights providing context for the business issue.
• Advocates boldly for data-based recommendations, even when the recommendations may conflict with business plans for assigned area of responsibility.
• Utilizes knowledge of insights and the business to identify opportunities in the market and inform decision-making.

Qualifications:

•  Bachelor level university/college degree in Marketing or Business Administration is required.
•  Master’s degree is preferred.
•  Minimum of 7-10 years of relevant working experience is required.

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Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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