Better begins here
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
We’re looking for a Marketing Manager – Hospitality to lead the strategy and delivery of marketing initiatives across our premium food & beverage and hotel offerings at Crown Melbourne.
About the role
Reporting to the General Manager – Marketing, this is a key leadership position responsible for shaping and executing end-to-end hospitality marketing strategy within our integrated resort.
You’ll lead a team while working cross-functionally to deliver data-led, commercially impactful campaigns that drive visitation, revenue, and brand growth.
From launching new dining concepts to sustaining long-term customer engagement, you’ll play a critical role in bringing Crown’s hospitality experiences to life.
Key responsibilities
Lead the development and execution of the hospitality marketing strategy across Crown Melbourne’s dining and hotel portfolio
Plan and deliver integrated, multi-channel campaigns, leveraging data, insights, and customer segmentation
Drive the successful launch and ongoing performance of new hospitality concepts through coordinated campaigns spanning PR, CRM, digital, events, and on-property activation
Manage campaign performance, budgets, and ROI, ensuring commercial objectives are achieved
Analyse campaign performance and customer insights to continuously optimise marketing effectiveness
Oversee quarterly marketing plans aligned to business priorities and growth opportunities
Ensure compliance with regulatory requirements and internal governance processes
Lead, coach, and develop a team of Marketing Executives and Coordinators in a shared services environment
Build strong relationships with hospitality operations, events, partnerships, and marketing teams
About you
You’re a commercially minded marketing leader with a passion for hospitality and premium experiences. You thrive in fast-paced, complex environments and bring a strategic yet hands-on approach.
7+ years’ marketing experience, including 4+ years in hospitality, F&B, or hotel marketing
Proven success delivering multi-channel, data-driven marketing campaigns with clear commercial outcomes
Experience leading marketing strategy for premium or luxury brands
Strong stakeholder management skills and experience working in matrix or shared resource teams
A solid understanding of marketing fundamentals and campaign execution across channels
Tertiary qualifications in Marketing or a related field (preferred)
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
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