Better begins here
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
Marketing Executive
We're looking for a Marketing Executive to join the Crown Melbourne Marketing team and help drive commercial growth across our Gaming, Hospitality, Entertainment and broader resort experiences.
If you're a creative, commercially minded marketer who enjoys turning customer insights into impactful campaigns and wants to see your work directly influence business performance, this could be the perfect next step in your career.
About the Role
As a Marketing Executive, you'll play an important role in developing and delivering integrated marketing campaigns, promotions and customer offers that drive visitation, revenue and guest engagement across Crown Melbourne.
Working closely with Marketing Managers and a broad range of stakeholders, you'll support the end-to-end execution of marketing activity - from campaign planning and creative development through to delivery, optimisation and performance reporting.
This is an exciting opportunity for an ambitious marketing or communications professional looking to broaden their experience and grow their career with one of Australia's leading entertainment and hospitality destinations.
What You'll Do
Support the development and execution of integrated marketing plans, campaigns and promotional activity.
Identify growth opportunities and translate customer insights into effective marketing initiatives.
Develop campaign briefs, customer offers and communication plans aligned to business objectives.
Coordinate campaign delivery across CRM, EDM, SMS, digital, social and owned channels.
Manage and maintain the social media content calendar, ensuring engaging and on-brand communications.
Collaborate with internal teams and key stakeholders to deliver successful marketing initiatives.
Monitor campaign performance, budgets and return on investment (ROI).
Analyse customer and campaign data to identify optimisation opportunities and drive stronger outcomes.
Support the delivery of promotional activations, events and key business initiatives as required.
What You'll Bring
Ideally 3 + years' experience in a marketing, brand, communications or related role.
Experience supporting integrated marketing campaigns across multiple channels.
Strong understanding of digital marketing, CRM, social media and customer communications.
Hands-on experience managing social media platforms and content calendars.
Experience with Salesforce Marketing Cloud or a similar CRM platform will be highly regarded.
Exceptional attention to detail, with strong proofreading and quality assurance skills.
Strong planning, organisational and stakeholder management capabilities.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
A collaborative approach, proactive mindset and passion for delivering high-quality work.
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
