Job Summary:
THE TEAM
The Marketing team is responsible for delivering all marketing activity across Ticketmaster’s client and consumer networks. Working in alignment with both global and local strategies, the team drives awareness, builds intent and consideration, and ultimately maximises ticket sales on behalf of our venues, promoters, and producers.
Beyond campaign execution, the team supports marketing services across the business and plays a key role in developing and driving innovative marketing initiatives that showcase and support Ticketmaster’s suite of products.
THE JOB
Reporting to the Head of Music Marketing, the Marketing Associate – Music will support the delivery of a range of marketing initiatives focused on the Music genre. This role involves assisting in the development of strategic marketing plans, curating content across key digital touchpoints, and executing campaigns across Ticketmaster’s owned, earned, and paid media channels.
WHAT YOU WILL BE DOING
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Provide comprehensive marketing services support, with a core focus on driving ticket sales for global tours, Australian music events and supporting wider team initiatives. This includes being available to assist with major announcements or campaign needs which can happen outside of regular hours.
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Collaborate with the Marketing Services team to develop and implement marketing plans across digital channels, with a strong focus on performance marketing and venue partner campaigns.
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Plan, execute, and optimise paid media campaigns across key social platforms, including performance reporting and strategic recommendations.
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Develop and deliver marketing campaigns across Ticketmaster’s owned channels, effectively communicating value to our direct fanbase.
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Prepare performance marketing briefs and manage the end-to-end process to ensure accurate campaign execution and reconciliation.
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Coordinate and contribute to the development of best-in-class performance marketing strategies - targeting, timing, and platform usage.
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Stay updated on digital marketing trends to apply best practices in ongoing campaigns.
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Deliver post-campaign and post-event reports, analysing performance data to uncover insights and inform future marketing strategies.
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Maintain and update campaign content across Ticketmaster’s digital ecosystem to ensure accurate and timely event representation.
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Manage the timely upload of marketing assets and maintain a well-structured digital asset management system to ensure efficient access and consistency of submitted content.
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Liaise with Client Managers to ensure asset delivery aligns with marketing timelines.
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Create and manage organic and paid social media content to enhance audience engagement and ticket sales.
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Monitor social trends and insights to help shape campaign strategies.
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Collaborate with key internal stakeholders, including Sales, Client Managers and Event Teams, to align on marketing schedules and ensure seamless campaign execution.
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Manage the approval process for tour marketing support and ensure calendars are up to date.
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Support client meetings as needed and occasionally assist in presenting marketing strategies and campaign insights.
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Provide general marketing support to the Australian Marketing team, with occasional contributions to international markets and non-music genres.
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Support new and existing business initiatives as required.
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To adhere to quality management, safety and environment company policies
YOU (BEHAVIOURAL SKILLS)
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Demonstrating strong communication skills, both written and verbal. Must be able to build effective relationships with a broad range of people. Effective listening skills are also paramount.
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Ability to relate to people on all levels by quickly establishing rapport.
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Proven ability to effectively manage time to ensure marketing deadlines and business needs are met.
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Must demonstrate a high level of PC literacy, including experience across social platforms. An exposure to HTML and database marketing would be advantageous.
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Must demonstrate a high level of attention to detail.
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Ability to identify potential problems and devise and implement strategies to resolve the problem.
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Demonstrated ability to accommodate and adapt to changing needs of the business in a highly pressured working environment. Also demonstrates the ability to work effectively under pressure to meet tight deadlines.
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Have a passion for the entertainment, the music industry and a can do attitude.
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Able to travel to office minimum 3 days a week
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
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