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ZS

Marketing Analytics Associate

Posted 2 Days Ago
Be an Early Applicant
Hybrid
Gurugram, Haryana
Junior
Hybrid
Gurugram, Haryana
Junior
The Marketing Analytics Associate will analyze customer data, create Power BI dashboards, optimize reporting, and ensure data integrity to improve marketing efforts.
The summary above was generated by AI

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it , our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage an d passion to drive life-changing impact to ZS.
Our most valuable asset is our people .
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and
make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
We seek a dynamic Marketing Analytics Associate to join our Marketing & Communications team in New Delhi, India. You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills. You are a thinker and a doer. You understand customer behaviors, expectations and interactions. You are a great collaborator and value data-driven marketing.
We are seeking a Marketing Analytics Associate to design, develop, and maintain robust business intelligence solutions. The ideal candidate will have expertise in Power BI and data analytics, with a strong ability to showcase data for reporting and visualization. An analytical mindset, attention to detail, and experience in handling large datasets for data retrieval and transformation are essential.
What you'll do:

  • Ability to translate data from metrics to rich stories about the customer experience
  • Design and work with internal teams to develop interactive Power BI dashboards and reports for business users
  • Optimize Power BI performance for large datasets and complex data relationships
  • Optimize ZS reports and formatting to ensure teams can easily consume information including standard report formats, provide high quality data and review data normalization
  • Collaborate with analytics team on ZS's reporting processes, including working with the entire Demand Center team to uncover opportunities to optimize conversion points across the marketing and sales funne
  • Identify issues with ZS's database integrity and reporting capabilities through improved processes and data quality
  • Assist with understanding which lead nurture efforts are most effective to improve business development efforts
  • Act as a subject matter expert for Power BI and advise internal stakeholders on its use
  • Assist with AI-enablement across the team


What you'll bring:

  • Bachelor's degree required
  • 1-3 years of experience in marketing analytics
  • Experience working with cross-cultural global teams
  • Experience with data visualization tools like Power BI, Tableau, Lookr, etc.
  • Familiarity with data science and/or Python, Google/Adobe Analytics is a plus
  • Strong proficiency with data analysis and presentation skills
  • Have a foundational understanding of AI concepts and experience with tools
  • Strong attention to detail and data integrity
  • Ability to take direction and provide strategic insight
  • Team player; detail-oriented, and cross-functional collaborator
  • Excellent problem-solving, prioritization and ability to work independently
  • Resourceful and creative


Perks & Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel:
Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
NO AGENCY CALLS, PLEASE.
Find Out More At:
www.zs.com

Top Skills

Adobe Analytics
Google Analytics
Lookr
Power BI
Python
Tableau

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