Manager, Integrated Marketing, ANZ

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
The Integrated Marketing Manager, ANZ will lead end-to-end development, execution, and performance analysis of strategic marketing campaigns and business initiatives across the region. You'll own the connection between commercial priorities and brand, product, and customer acquisition, with a strong emphasis on collaborating with growth marketing and data-driven decision making.
As a strategic and data-driven marketer, you will orchestrate impactful integrated marketing strategies across paid, owned, and earned channels to bring Airwallex's vision to life and deliver measurable new customer and revenue outcomes.
The role is based in Sydney.
Responsibilities:

• Lead the end-to-end planning, development, and execution of strategic, commercial marketing campaigns in ANZ, across paid, owned, and earned media channels
• Collaborate with the global growth marketing team to ensure the growth marketing roadmap reflects strategic projects and priorities
• Support annual and quarterly planning, OKRs, and representing Marketing in key cross-functional forums when required.
• Define campaign objectives, set KPIs, forecast results and implement measurement frameworks to analyse performance, extracting actionable insights to continually optimise and improve future campaigns
• Collaborate with the wider Commercial team on understanding current performance and opportunities to adjust strategy to improve outcomes
• Collaborate closely with Growth, Product Marketing, Brand and PR to ensure campaign integration and alignment with business priorities and brand guidelines
• Prepare and present clear post-campaign analysis and reporting, including actionable recommendations for continuous improvement
• Oversee campaign budgets, ensuring effective resource allocation and demonstrating return on investment
• Support localisation of global marketing strategies for ANZ, taking into account market nuances and audience insights

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

• You are a data-driven and results-oriented marketer with a strong track record in integrated campaign management or growth marketing
• You see AI as a force-multiplier and you use AI creatively to maximise your own efficiency and effectiveness
• You are analytical, data-driven, and experienced in reporting on multi-channel marketing performance and ROI
• You are strategic, creative, and obsessive about delivering high-impact campaigns that drive business results
• You excel in a fast-paced, matrixed environment and adeptly manage multiple stakeholders, timelines, and priorities
• You have strong project management and organisational skills, with meticulous attention to detail
• You are an excellent communicator with the ability to influence and collaborate with internal and external partners
• You take ownership, move quickly, and solve problems proactively

Minimum qualifications:

• 7+ years' experience in growth marketing, integrated marketing, campaign management, or a similar function within B2B, fintech, or technology sectors
• Demonstrable experience leading 360-degree marketing campaigns across performance marketing, brand, events, content, and PR channels
• Proven ability to work with data to drive decisions - comfortable building and interpreting dashboards, analysing trends, and translating insights into clear recommendations
• Bachelor's degree or equivalent in Marketing, Communications, Business, or related field

Preferred qualifications:

• Experience with Looker and GA4 strongly preferred
• Track record of working in or with high-growth start-ups or tech companies

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.