The Lifecycle Marketing Specialist will support Xero's global engagement strategy, focusing on customer journeys, marketing channels, and data analysis for improved conversion and business growth.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global small business lifecycle and engagement strategy. Reporting to our Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. In this role you'll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
We are looking for a great candidate who is data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you'll do:
- Supporting the Lifecycle Marketing Lead, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
- Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work
- Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
- Support the end-to-end development and execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
- Leverage internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief
- Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
- Know and understand the customer success metrics relevant to your role, continuously review and analyse data to find opportunities for growth
- Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences
- Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
- Ideate and support optimisation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach
- Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards
- Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack
What you'll bring with you:
- 2+ years of experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Skilled with Google Analytics and utilising internal dashboards
- Experience in Salesforce Marketing Cloud, Sales Cloud & Google Analytics
- A data driven and customer focused mindset
- The ability to identify opportunities of value for the business and customer and deliver programs of work off the back
- Knowledge and understanding of customer lifecycles and audience segmentation
- Excellent project management skills and ability to juggle multiple projects at once
- Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
Google Analytics
Salesforce Marketing Cloud
Xero Hawthorn West, Victoria, AUS Office
Xero Melbourne (HQ) Office
Xero’s head office in Australia is in the buzzing suburb of Hawthorn, a stone’s throw from the CBD. Here, a diverse mix of Xeros work in both global and regional teams.
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