The Head of Marketing will lead the building of Lyrebird's marketing engine, driving category definition, pipeline creation, and growth through strategic leadership and hands-on execution, while ensuring alignment with Sales and Product teams.
The Role
We’re looking for a Head of Marketing to build Lyrebird’s marketing engine from the ground up and establish a clear, authoritative voice in the market.
This role sits at the heart of our go-to-market system. You’ll be a peer to Sales and RevOps, work closely with Product and Engineering, and partner with the CEO and COO to define how Lyrebird shows up globally.
It’s a rare opportunity to own narrative, positioning, demand, and growth end-to-end. You’ll shape category definition while also building the systems that materially improve pipeline creation, activation, and conversion efficiency at scale. This is a senior leadership role with real hands-on ownership, setting direction, building capability, and executing with pace.
About us
Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians’ most time-consuming tasks. Thousands of clinicians across multiple disciplines use Lyrebird every day, and that number continues to grow.
Clinicians trust us to deliver a fast, reliable, and clinically sound experience. We take that trust seriously. Our product delivers real impact, and our ambition is to ensure the market clearly understands why.
Why this role exists
Lyrebird delivers meaningful value to clinicians, and when that value is experienced firsthand, it is compelling. As the company grows, there is an opportunity to ensure that this value is more consistently visible in the market earlier in the buying journey.
Today, the full strength of Lyrebird’s proposition is not always clear ahead of the sales conversation. A stronger marketing engine enables clearer articulation of who Lyrebird is for, builds trust and awareness at scale, and ensures our narrative compounds consistently across regions and over time.
This role exists to build that engine. The Head of Marketing will establish the systems, messaging, and operating rhythm that create belief before first contact, support stronger commercial outcomes, and allow Lyrebird to actively define its category rather than having it shaped externally as we scale.
What Success looks like
- The market understands what Lyrebird is, who it’s for, and why it wins
- Lyrebird defines its category, rather than being compared to others
- Marketing has clear accountability for pipeline sourced and pipeline influenced, alongside measurable impact on activation and conversion
- Sales and Customer Success are equipped with sharp, current, repeatable assets that materially improve conversion across segments
- Usage, activation, and lifecycle performance improve through clearer value articulation and growth experimentation
- We are present in the right channels with the right cadence, consistently testing and refining message and channel mix
- Leadership has clear visibility into marketing performance against commercial and growth goals
What you'll do
- Scale Lyrebird’s clinician-led voice
- Own how Lyrebird’s clinician-led perspective is translated and shared with the broader medical community, ensuring it reflects real clinical experience and priorities
- Scale awareness and understanding through education-led storytelling rather than promotion, helping clinicians recognise themselves in how Lyrebird shows up
- Ensure Lyrebird’s presence in market feels authentic, credible, and grounded in real clinical practice across every external touchpoint
- Position Marketing as a core GTM pillar
- Lead positioning and messaging across products and customer segments
- Define ICPs and segment-specific value propositions
- Own competitive intelligence and market insights
- Build tight feedback loops between Sales, Product, and Marketing to strengthen product market fit
- Own sales enablement assets that support pipeline creation and conversion
- Drive commercial impact and growth
- Take clear ownership of pipeline sourced and influenced, in partnership with Sales and RevOps
- Improve activation, usage, and lifecycle performance through clearer value communication and experimentation
- Own growth initiatives across onboarding, lifecycle, experimentation, and pricing inputs
- Partner with RevOps to instrument the funnel and define success metrics
- Own goals, metrics, and operating cadence
- Define marketing goals aligned to company priorities, spanning brand, pipeline, activation, and growth
- Establish clear reporting, experimentation, and review rhythms
- Ensure leadership has visibility into performance and trade-offs
- Build for global scale
- Set a clear global marketing strategy with strong local execution
- Support market entry and expansion across geographies
- Ensure learnings and proof points compound across regions
- Build and lead a high performing team
- Hire, develop, and lead a team spanning brand, product marketing, performance, and growth
- Create clarity of ownership, strong operating rhythm, and high accountability
What you'll bring
- Experience building and leading marketing in a high-growth technology business
- A track record of building marketing engines from scratch, not just optimising existing ones
- Clear commercial ownership mindset, with experience tying marketing work to pipeline, activation, and conversion outcomes
- Strong experience partnering with Sales, RevOps, and Product to drive ARR and customer lifetime value
- Experience with category creation, brand building, and market entry
- Comfort operating at both strategic and execution levels, you can design the system and get your hands dirty
- Strong analytical and research skills, data-literate and comfortable using insight to guide decisions
- Experience operating globally and working across regions
- Healthcare experience is a strong advantage, but not required
At Lyrebird, we don’t just build technology, we help clinicians reclaim time, focus on care, and improve patient outcomes.
If you want to build something meaningful, define a category, and see your work translate directly into real-world impact, we’d love to hear from you.
We’re building a team that reflects the diversity of the people who benefit from our work. We want Lyrebird to be a place where everyone feels safe, supported, and able to thrive. If you’re from an underrepresented background in tech, we strongly encourage you to apply, even if you don’t meet every requirement.
Lyrebird Health Melbourne, Victoria, AUS Office
Melbourne, VIC, Australia, 3121
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