Job Description
Purpose of the role
To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms
Accountabilities
- Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
- Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
- Management of marketing technology platforms, where applicable.
- Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
- Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.
Vice President Expectations
- To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
- If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
- If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
- OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
- Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
- Manage and mitigate risks through assessment, in support of the control and governance agenda.
- Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
- Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
- Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
- Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
- Adopt and include the outcomes of extensive research in problem solving processes.
- Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
We are seeking a dynamic and experienced marketing technology leader to drive business growth through a best-in-class customer communications strategy which leverages the power and efficiency of our marketing technology.
As a Head of Marketing Technology, it requires a deep understanding of customer behaviour, technology and data insights and will champion a customer-centric and data-driven culture. This role will lead a multi-discipline team and will be responsible for unlocking maximum potential of our marketing and automation platforms to not only support the business objectives, but to give Barclaycard Payments an edge in a very competitor heavy market.
To be successful in this role, you will have:
- Experience with enterprise marketing technology platforms, ideally Salesforce Marketing Cloud and Adobe, and marketing automation tools
- An understanding of marketing technology and marketing platforms
- A rounded view of the digital marketing landscape and the effectiveness of multi or omni-channel communication strategy.
Other desirable skills include:
- Degree Qualified
- Excellent communication and interpersonal skills, with the ability to build strong relationship with stakeholders
- Experience managing and leading a high-performing team
- Highly numerical and data focused with proven experience of successful segmentation strategy
You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is based in London or Northampton
