Events and Partnerships Manager

Key Responsbilities

• Plan and execute Pattern-led events including Executive Acceleration Forums (EAFs), roundtables, client dinners, and marketing workshops.
• Manage logistics end-to-end: venues, catering, run sheets, speakers, guest comms, and post-event follow-ups.
• Lead our presence at sponsored industry events - from stand design and speaker prep to promotion and follow-up.
• Collaborate with content, CRM, and paid media teams to drive registrations and maximise event impact.
• Track and report on event ROI, including lead generation, pipeline influence, and partner engagement.
• Manage and grow strategic marketing partnerships with platforms and technology providers.
• Identify and lead co-marketing campaigns and joint event activations.
• Run regular partner planning sessions and performance reviews.
• Collaborate with Sales on account mapping, co-sell initiatives, and referral motions.
• Cultivate relationships with customers and partners who can act as brand advocates or event speakers.
• Build a VIP ecosystem of senior marketers, ecommerce leaders, and future-facing collaborators.
• Create unique, high-touch experiences that deepen loyalty and differentiate Pattern in the market.
• Maintain a forward-looking 6–12 month calendar of events, sponsorships, and partnerships.
• Manage budgets, timelines, and relationships with suppliers and venues.
• Ensure tight CRM integration for all events and partnerships (e.g. tagging, tracking, lead flow).
• Support award submissions when aligned with major events, campaigns, or partner programs.

How will my success be measured?

• Successful planning and execution of high-quality events on time and within budget
• Growth in strategic partnerships and delivery of joint marketing initiatives
• Lead generation and measurable influence on sales pipeline from events and activations
• Increased brand visibility through sponsorships, speaking engagements, and co-branded content
• Strong attendance, engagement, and satisfaction across owned and partnered events
• Effective management of budgets, timelines, and supplier relationships
• Accurate reporting and CRM integration to track ROI, leads, and impact

What will I need to thrive in this role?

• 3+ years’ experience in B2B event marketing, partnerships, or field marketing.
• Proven ability to run professional events end-to-end, both in-person and virtual.
• Strong stakeholder and partner management skills - from tech platforms to C-level clients.
• Excellent project management and organisational capabilities.
• A commercial mindset: you know how to link brand and partnership activity to business results.
• Strong written and verbal communication skills.
• Familiarity with CRM and marketing tools (e.g. HubSpot, Marketo, Salesforce).
• Australian work rights (e.g. citizen or permanent resident).

What do we value at Pattern?

• Partner Obsessed - Our partners come first. We earn their trust through the quality of our work, our honesty, and our responsiveness. We only win when they do.
• Data Fanatics - Our edge is always in the data. We’re constantly searching for insights that translate into real results for our clients.
• Game Changers - We embrace disruption. We actively look for smart, bold opportunities that help our clients move faster and win bigger.
• Team of Doers - We have a bias for action. We take ownership, stay accountable, and follow through on our commitments - every time.

What is the team like?

• You’ll report to the Sydney-based Head of Marketing and collaborate closely with the broader marketing, sales, and ecommerce teams locally and globally. We’re a data-driven, results-oriented group that values creativity, curiosity, and accountability.

What is the hiring process?

• A phone interview with a Pattern team member.
• A Zoom interview with the Head of Marketing.
• A short task and presentation.
• 2 x peer interviews
• Final interview with the Managing Director.
• Reference checks.
• Executive Review.

Why should I work at Pattern?

• 5 weeks annual leave
• Summer Fridays (an early finish to enjoy the sunshine)
• 3-month paid parental leave
• 2 weeks supporting partner leave
• Smart casual dress code
• Competitive pay