The role involves writing conversion-focused email copy for DTC/eCommerce brands, leveraging AI tools, conducting A/B testing, and adapting to various brand voices while ensuring high-quality outputs.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- DTC/eCommerce Email Expertise: 5 years of experience writing conversion copy specifically for DTC/eCommerce brands, with strong understanding of flows vs campaigns and lifecycle marketing
- Email-First Copywriting Skillset: Deep knowledge of email structure, pacing, CTA placement, and formatting optimized for skimmability and conversions
- AI Tool Proficiency: Advanced ability to use AI tools strategically to enhance output, including prompt creation, editing, and identifying weak or off-brand content
- Brand Voice Mastery: Proven ability to quickly learn, replicate, and maintain multiple brand voices with precision and consistency across campaigns
- Analytical & Iterative Thinking: Experience reviewing past performance and applying insights to improve future copy, including suggesting and executing A/B testing strategies
- Attention to Detail & Reliability: Strong proofreading skills, high level of accuracy, consistent turnaround times, and clear communication with openness to feedback
Core responsibilities:
- Email Campaign & Flow Copywriting: Write conversion-focused copy for DTC/eCommerce email campaigns, including product launches, promotional sends, and automated flows such as welcome, post-purchase, abandoned cart, and winback sequences
- A/B Testing & Optimization: Develop and iterate on subject lines, preview text, CTAs, and body copy with clear rationale tied to performance principles and conversion frameworks
- Multi-Brand Voice Adaptation: Seamlessly switch between multiple client brand voices, ensuring each retains a distinct tone, style, and messaging consistency without overlap
- AI-Assisted Copy Production: Leverage AI tools to generate, refine, and elevate drafts, ensuring all outputs are original, on-brand, and conversion-driven rather than generic or unedited
- Creative Research & Insight Integration: Conduct ongoing research into DTC trends, competitor campaigns, and audience behavior to inform copy direction and improve campaign performance
- Quality Control & Copy Management: Maintain organized copy banks, proofread all deliverables, catch errors independently, and deliver clean, client-ready work aligned with briefs and timelines
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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