Better begins here
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
The Opportunity
We are seeking an accomplished and commercially astute Director Casino Marketing to lead the growth, performance, and strategic management of Crown Melbourne's portfolio of high-value VIP guests.
Reporting to the General Manager VIP Services, this senior leadership role is responsible for driving local sustainable revenue growth through sophisticated relationship management, business development, and commercial portfolio leadership. You will play a key role in strengthening Crown's position across established and emerging VIP markets, identifying new growth opportunities, and delivering long-term customer value while ensuring the highest standards of compliance, governance, and responsible gaming.
As a senior leader within the Casino Marketing function, you will develop and execute customer acquisition, retention, and reinvestment strategies that enhance loyalty, maximise profitability, and elevate the VIP experience. Leveraging customer insights, market intelligence, and industry trends, you will cultivate strategic relationships, influence key stakeholders, and deliver commercially impactful outcomes in a highly regulated environment.
What You'll Do
Lead the commercial performance and strategic growth of Crown's Melbourne-based VIP customer portfolio, driving revenue, loyalty, profitability, and long-term customer value.
Identify, develop, and convert new VIP business opportunities across the Melbourne market, building strong networks and increasing Crown's share of wallet within key customer segments.
Develop and execute acquisition, retention, and reinvestment strategies that strengthen customer engagement while delivering sustainable commercial outcomes.
Build and maintain trusted relationships with high-value guests through personalised service, tailored experiences, and proactive portfolio management.
Leverage customer insights, portfolio performance data, and local market intelligence to identify growth opportunities and optimise business performance.
Partner with stakeholders across Gaming, Hospitality, Events, and Corporate functions to deliver exceptional customer experiences and seamless service outcomes.
Ensure all customer engagement, reinvestment, and credit activities are conducted in accordance with Crown's governance, regulatory, AML/CTF, and Responsible Gaming obligations.
What You'll Bring
Significant experience in casino marketing, VIP relationship management, premium gaming, luxury hospitality, or a similar high-value customer environment.
Proven success acquiring, retaining, and growing high-value customer portfolios and delivering strong commercial results.
Strong knowledge of the Melbourne premium customer market and demonstrated ability to develop new business opportunities through networking, relationship building, and customer engagement.
Exceptional relationship management and influencing skills, with experience building trusted relationships with high-value customers and senior stakeholders.
Strong commercial acumen, including experience managing customer profitability, reinvestment strategies, and portfolio performance.
Advanced analytical and strategic thinking capability, using customer insights and market intelligence to drive decision-making.
Sound understanding of regulatory obligations, including Responsible Gaming and AML/CTF requirements.
Demonstrated professionalism, integrity, and discretion when managing sensitive customer and business matters.
Relevant tertiary qualifications or equivalent industry experience, together with the ability to obtain and maintain required casino licences.
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
