Manage and optimize Google and Meta Ads, own paid acquisition strategy, analyze campaign performance, validate AI-generated recommendations, and advise clients on performance, creative, brand, and growth marketing. The role also involves client relationship management and collaboration with analytics, tracking, and dashboarding specialists. This is a six-month, part-time freelance engagement requiring approximately 15 hours per week in an AEST-compatible timezone.
We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.
This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.
Engagement Details
Type: Freelance / Part-time
Duration: 6 months
Commitment: Approximately 15 hours per week
Location: Australia or New Zealand
Timezone: AEST-compatible
Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Requirements
Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Own paid acquisition strategy and implement campaign changes.
- Review, validate, and act on recommendations generated by AI agents.
- Use campaign data to identify opportunities and improve performance.
- Advise clients across performance, creative, brand and growth strategy.
- Build strong client relationships and communicate recommendations confidently.
- Collaborate with technical specialists across analytics, tracking and dashboarding
Requirements
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Comfortable using AI tools and agents as part of marketing workflows.
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.
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What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
