Manage and optimize Google and Meta advertising accounts, develop paid acquisition strategies, analyze campaign performance, validate AI-generated recommendations, and advise clients on performance, brand, creative, and growth marketing. The role requires confident client communication, relationship management, budget ownership, and collaboration with analytics and tracking specialists.
We're looking for an experienced Digital Marketing Strategist (Paid Media + AI) to support a Melbourne-based growth marketing consultancy specialising in performance marketing, brand strategy, and AI-supported marketing solutions.
This is a hands-on, client-facing role focused on managing Google and Meta Ads, owning paid acquisition strategies, and using AI tools and agents to analyse performance, validate recommendations, and implement campaign changes.
Engagement Details
- Type: Freelance / Part-time
- Duration: 6 months
- Commitment: Approximately 15 hours per week
- Location: Australia or New Zealand
- Timezone: AEST-compatible
- Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Develop and implement paid acquisition strategies based on client growth objectives.
- Review and validate recommendations generated by AI agents before implementing campaign changes.
- Analyse campaign performance and identify opportunities for optimisation.
- Advise clients across performance marketing, brand, creative, and growth strategy.
- Build strong client relationships and communicate strategies and recommendations confidently.
- Collaborate with technical specialists across analytics, tracking, Google Merchant Center, and dashboarding.
Requirements
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering, or similar AI tools, and comfortable incorporating these tools and agents into marketing workflows.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.
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