Manage and optimize paid media campaigns on various platforms, execute landing pages, oversee marketing funnels, and report performance metrics.
Looking to take your career to the next level? Then this role is for you!
Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!
Profile Requirements:
- Experience: Minimum 2+ years of hands-on digital marketing experience with a focus on paid media and performance marketing
- Platform Proficiency: Demonstrated experience running campaigns on Meta Ads Manager, Google Ads, & Facebook; experience with additional ad platforms a plus
- Landing Page and Funnel Knowledge: Strong understanding of landing page structure and marketing funnel logic, with the ability to execute and optimize across each stage to drive lead conversion
- Analytical Ability: Comfortable interpreting campaign data, identifying trends, and reporting performance to leadership clearly and consistently
- Lead Generation Industry Experience: Prior experience in a lead generation, performance marketing, or multi-vertical environment strongly preferred
- Communication: Strong written and verbal English communication skills; able to operate independently while executing within a defined strategic direction
Core responsibilities:
- Paid Media Management: Plan, launch, and manage paid advertising campaigns across Meta, Facebook, Google Ads, and other relevant platforms to drive qualified lead generation for multiple industry verticals
- Landing Page Execution: Execute and optimize landing pages tailored to specific industries, ensuring alignment with campaign goals and audience targeting
- Funnel Management: Oversee end-to-end marketing funnels from ad creative through to lead capture, maintaining consistency across all touchpoints
- Campaign Reporting: Track, analyze, and report on campaign performance metrics, providing actionable insights to leadership on spend efficiency and lead quality
- Multi-Vertical Execution: Adapt and execute campaigns across multiple brands and industry verticals as needed, maintaining performance standards and messaging consistency across each property
- Platform Expansion: Research and test emerging ad platforms and channels to identify additional lead generation opportunities beyond existing paid media mix
Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.
Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!
This is a remote position.
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