The CRM MarTech Manager will lead CRM strategies, manage cross-functional teams, analyze data insights, and oversee project development to improve user engagement and retention.
About the Role
We are seeking a highly skilled and innovative CRM MarTech Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.
As a key member of the CRM team, the CRM MarTech Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at Crypto.com. The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.
Responsibilities
- Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
- Analyse customer data and insights to inform campaigns and initiatives
- Lead the overall CRM function to coordinate and oversee project development from start to completion
- Interface with development teams to estimate work efforts, define milestones and manage resources
- Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
- Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
- Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
- Maintain relevant project documentation to ensure timely delivery and project milestones
- Point of communication between various teams internally and vendors externally
Requirements
- 4+ years of customer data platforms (CDP) management in a Growth capacity
- Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
- Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
- Analytical skills to query and make sense of complex datasets with SQL
- Ability to translate CRM requirements needs into PRDs
- Proficient with project management tools, methodologies, and best practices
- Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
Top Skills
Api Requirements
Crm Applications
Customer Data Platforms
Data Visualization Tools
Liquid Scripting
Project Management Tools
SQL
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