The CRM MarTech Manager will lead and manage CRM strategies, analyze customer data, coordinate project development, and ensure delivery across teams.
About the Role
We are seeking a highly skilled and innovative CRM MarTech Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.
As a key member of the CRM team, the CRM MarTech Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at Crypto.com. The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.
Responsibilities
- Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
- Analyse customer data and insights to inform campaigns and initiatives
- Lead the overall CRM function to coordinate and oversee project development from start to completion
- Interface with development teams to estimate work efforts, define milestones and manage resources
- Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
- Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
- Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
- Maintain relevant project documentation to ensure timely delivery and project milestones
- Point of communication between various teams internally and vendors externally
Requirements
- 4+ years of customer data platforms (CDP) management in a Growth capacity
- Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
- Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
- Analytical skills to query and make sense of complex datasets with SQL
- Ability to translate CRM requirements needs into PRDs
- Proficient with project management tools, methodologies, and best practices
- Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
Top Skills
Api Requirements
Crm Systems
Customer Data Platforms
Data Visualization Tools
Liquid Scripting
Project Management Tools
SQL
Similar Jobs
Fintech • Financial Services • Cryptocurrency • NFT • Web3
The CRM MarTech Manager will lead CRM strategies, manage cross-functional teams, analyze data insights, and oversee project development to improve user engagement and retention.
Top Skills:
Api RequirementsCrm ApplicationsCustomer Data PlatformsData Visualization ToolsLiquid ScriptingProject Management ToolsSQL
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
Lead the development and implementation of fraud prevention strategies for payment products, overseeing product life cycle and cross-functional teams.
Top Skills:
Financial ServicesFraud PreventionPaymentsProduct ManagementRisk Analytics
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
Lead the development and implementation of anti-fraud capabilities for payment products, overseeing product lifecycle and team management.
Top Skills:
Fraud Detection SolutionsPayments FraudPayments Risk ManagementRisk Analytics
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
