Lead Australia/NZ translation of global fashion forecasts into actionable content for women's high-street apparel. Own local content strategy, produce timely client-facing assets, track retail signals, support retention through presentations and scalable frameworks, and collaborate with global and regional teams.
The role
We are looking to hire a Content Strategist (Fashion Design) to join our team in Sydney or Melbourne.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
WGSN is strengthening its focus on Australia with dedicated, market-specific trend translation designed to reflect the unique rhythm of the region. This enhanced approach meets the need for clearer seasonal direction and focused guidance, particularly across women’s apparel and high street retail — the heart of the local market — ensuring brands receive insight that truly connects in-market.
The Content Strategist, Australia (Fashion Design) will lead this work on the ground, turning WGSN’s global fashion direction into practical, locally relevant action for clients in Australia and New Zealand. By aligning trends to climate, lifestyle, retail cadence and Southern Hemisphere seasonality, the role helps clients understand what matters most and when to move — strengthening engagement, confidence and long-term partnership value.
The team
You will partner regularly with:
- Global Fashion Design editors/strategists (Womenswear, Colour, Print & Graphics, Buying)
- Insight team (covering topics such as consumer, culture, sustainability themes)
- Regional commercial teams (Account Management, Client Success, Sales)
- Product and Marketing (to improve discoverability, packaging, and adoption)
- Senior leadership on strategic accounts
Key accountabilities
1) Australia-Specific Trend Translation (Core)
- Lead an Australia-first point of view on women’s apparel trends, anchored in the nuances of the local market and retail environment.
- Translate WGSN’s global forecasts into clear, prioritised direction for AU/NZ clients — defining what to act on, what to monitor, and when it matters commercially.
- Provide Southern Hemisphere framing, buy windows and clear “what this means for AU/NZ” guidance.
2) Content strategy and production (Fashion Design-led)
- Own the Australia Fashion Design content plan, focusing on high-value formats (colour & print, key items, buyers’ briefings, brands to watch, retail analysis).
- Produce actionable, timely content across WGSN channels and formats (articles, reports, decks and webinars) tailored to high street/non-luxury teams.
- Develop repeatable frameworks (e.g. Australia Trend Priorities, Seasonality & Retail Cadence, Local Winners & White Space).
3) Market intelligence and local credibility
- Track and interpret AU/NZ retail and consumer signals — from calendars and competitive activity to product winners, value shifts, customer behaviour, sustainability trends and active/lifestyle influence.
- Feed relevant local insights into global narratives where appropriate.
4) Client-facing impact and service enablement
- Support retention and growth through client meetings, renewals and strategic sessions.
- Deliver analyst-style presentations and webinars aligned to AU/NZ time zones.
- Equip commercial teams with clear talking points and scalable, client-ready assets.
- Reduce reliance on bespoke workarounds by creating scalable content that answers repeated client questions.
5) Cross-category and cross-team collaboration (secondary support)
- Contribute to Menswear, Insight, Buying and Active where relevant.
- Work closely with global Fashion Design teams to complement—not duplicate—global coverage with AU-specific additions
This list is not exhaustive and there may be other activities you are required to deliver.
Experience required
- Significant experience in women’s apparel within high street / commercial / non-luxury fashion, ideally spanning trend, design, buying, merchandising, or forecasting.
- Proven ability to translate trends into commercial direction (what, why, how, and when) for retail teams.
- Strong understanding of the Australian fashion retail landscape, including local climate/lifestyle drivers and Southern Hemisphere seasonal realities.
- Knowledge of Australian/NZ retail calendars and buying cycles across major categories.
- Proven content creation skills: writing, editing, structuring insight, and turning complexity into clear prioritised guidance.
- Comfortable presenting to senior stakeholders and facilitating client sessions (virtual and in-person).
Key skills and behaviours
- Trend translation & decision support: You don’t just spot trends—you help clients act on them.
- Commercial instinct: You understand how product succeeds in market (silhouette, fabrication, colour, price/value, retail timing).
- Clarity and structure: You can simplify “too many options” into a confident point of view.
- Stakeholder management: Collaborative, responsive, and able to influence across functions.
- Data and feedback fluency: You can use usage signals and client feedback to refine what you create.
- Ownership: Comfortable being the single in-market content head for Australia, prioritising ruthlessly.
Nice to have
- Familiarity with sustainability trends in women’s apparel and how they show up commercially.
- Footwear and/or activewear product understanding (given local lifestyle-led demand).
- Experience supporting B2B clients and renewal/retention outcomes through content.
- Working pattern & travel
- Predominantly Australia-based with availability for AU time-zone client work.
- Occasional travel within Australia and to New Zealand for key accounts, events, or research as needed.
- Collaboration with global teams may require flexibility for some cross-time-zone meetings.
What we offer
Our benefits and wellbeing package includes:
- 20 days’ annual leave Fitness subsidy
- Employee Assistance Programme
- Great learning and development opportunities
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Applicants
We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
Similar Jobs
Cloud • Fintech • Information Technology • Machine Learning • Software
Lead the product vision and strategy for the Mid-Market offering, drive customer discovery and solution design initiatives, and coach a team of Product Managers.
Top Skills:
AISaaS
Artificial Intelligence • Cloud • Information Technology • Machine Learning • Software
Customer Technical Architects provide technical enablement and evangelism, remove technical barriers, create tooling and training, translate customer needs to Product/Engineering, deliver API-based solutions, and support customers with troubleshooting and onsite training to drive product adoption and business outcomes.
Top Skills:
Vmware,Hyper-V,Xen Server,Netapp,Emc,Hp Lefthand,Dell Equallogic,F5 Big-Ip,Netscaler,Barracuda,Wmi,Perfmon,Jdbc,Snmp,Smtp,Jmx,Iis,Apache,Tomcat,Active Directory,Sql,Mysql,Postgresql,Groovy,Powershell,Ruby,Linux,Windows,Apis,Virtualization,Containerization,Observability,Devops,Cloud-Native
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The Senior Data Analyst role involves building data insights, collaborating with stakeholders, creating visualizations, and ensuring best practices in reporting solutions.
Top Skills:
Big QueryPower BIPythonReactSQLTableau
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
