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Job Description:
Our Pet Nutrition ANZ strategy aims to connect us to pet parents in a way that no other company can. As the Content & Experience Manager, you will be a key part of the journey to next generation brand building with the aim of transforming our One Demand digital capability to deliver a connected omnichannel experience for Pet Parents.
In this role, you’ll be critical in our Data Driven Marketing (DDM) transformation, and it will be a great opportunity to continue building your career while delivering impact. Reporting to the ANZ Content and Experience Lead, this Content & Experience Manager will support the development, implementation and operational management for ANZ branded content. You will be a key catalyst for our portfolio brand teams to produce best in class, integrated and personalised content at scale and enable optimal Pet Parent (consumer) experiences.
What are we looking for?
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Min. 5 years’ experience in digital marketing, social media, and content, ideally time spent agency/service provider side
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Demonstrated experience and passion for content marketing and production, end-to-end planning and management through to dispatch
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Demonstrated experience in complex project management, and stakeholder management both internal and with external agencies/partners
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Demonstrated experience partnering with digital functional experts, and passion for exploring MarTech platforms and innovative solutions.
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Experience in start-up business / digital transformation, and FMCG experience would be preferred
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Passion for cats and dogs would be ideal!
What will be your key responsibilities?
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This role will be the content & experience specialist partner for our priority brands (spanning both Dog & Cat) , and will act across a wide range of content development and management strategies
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Implement ANZ brand content strategy for assigned portfolios
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Own and manage core processes and templates for ongoing content operation and management
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Support Annual Brand Comms Planning – Includes content planning in collaboration with brand teams and relevant agency partners.
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Co-Own Content Briefing and Production to Dispatch – Includes templates, processes, reviews and coaching.
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Own Content Management and Tracking- Utilizing selected technology platforms, workflows and relevant partners
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Ensure effective MarTech interaction & media processes relating to Content
What can you expect from Mars?
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Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
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Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
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Best-in-class learning and development support from day one, including access to our in-house Mars University.
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An industry competitive salary and benefits package, including company bonus.
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At Mars Petcare, have a real impact on creating a better world for pets, a world where they’re healthy, happy and welcome. This includes in our office.
Applications will be reviewed as they are received. Mars does not accept agency applications and internal applications should discuss with their line manager prior to applying.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
