International Market Research Lead, Afterpay

Join a movement in which everyone can win. We started a movement in which everyone can win - shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Role
We're looking for a seasoned International Market Researcher to join Block's Customer Insights team, serving as the lead insights partner for our Afterpay businesses in ANZ, Canada, and the UK while also supporting other Block products-such as Square-where international expertise is needed.
This is a critical, high impact role focused on driving regional research strategy, owning our Afterpay brand health tracking program, and delivering rich, actionable insights that guide decision-making across product, marketing, sales, and brand.
You'll operate independently and asynchronously, reporting to a U.S.-based manager and acting as the primary insights lead for your markets. You'll thrive in a fast-paced ambiguous environment building strong partnerships, surfacing insights, and influencing decisions across time zones.
This role blends deep quantitative skills, strategic thinking, and Ai-forward innovation, ensuring our products and campaigns resonate locally and scale globally with impact.
You Will

• Own the Afterpay brand health tracking program across ANZ, UK, and Canada - including survey design, instrumentation, data quality, reporting frameworks, and stakeholder engagement.
• Lead quantitative research initiatives to shape product, sales, marketing, and brand decisions in the Square AU and Afterpay international markets.
• Represent the voice of the customer and the region to global teams - advocating for local insights in strategic forums.
• Integrate AI techniques into research practices such as using LLM-powered tools for summarising and generating insights.
• Collaborate across Product, Data Science, Marketing, Comms, and Strategy to scope, prioritise, and execute research aligned to business goals.
• Synthesize data from various sources - survey, transactional, behavioural - into compelling, executive-ready insights.
• Build scalable, repeatable methodologies for sampling, weighting, and dashboarding regional research results.
• Act as a strategic partner for merchant and customer experience programs, including consumer-facing and B2B insights.
• Operate independently, communicating regularly with your U.S.-based manager and aligning on global priorities while driving execution locally.

You Have

• 8+ years of experience in quantitative market research, brand tracking, or consumer insights, with proven impact in international markets.
• Deep experience managing brand tracking programs, with a focus on continuous measurement and delivering business-relevant metrics.
• Strong statistical knowledge (sampling, weighting, segmentation, regression, etc.).
• Fluency in survey platforms (Qualtrics, Q, Confirmit) and data tools (Python, R, SPSS, Tableau).
• Applied knowledge of and openness to using AI tools (i.e. ChatGPT, Claude, etc.) in research for automation, synthesis and insight acceleration.
• Ability to communicate across time zones and work asynchronously with global teammates.
• Excellent storytelling, influence, and presentation skills - including experience with senior/executive audiences.
• A strategic mindset and high comfort level with ambiguity, complexity, and change.
• Familiarity with the fintech, payments, or BNPL landscape, especially in ANZ, UK, and Canada.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.