The Content Design Lead will oversee content strategy, collaborate with product teams, and produce UX copy focused on growth metrics, ensuring quality and strategic alignment across projects.
Role overview
We're looking for a Content Design Lead contractor to embed in our Growth team during a high-demand period. You'll work at the intersection of content strategy and product-led growth — partnering with your squad to deliver content that drives measurable impact on conversion, activation, and revenue. This is a delivery-focused role with real strategic weight. You'll own content direction across select projects, bring sharp critical thinking to the work, and operate independently enough to hit the ground running — including flagging misalignment or quality gaps when you see them. The 6-month contract is intended as a pathway to a permanent role.
What you'll do
- Lead content strategy and produce end-to-end UX copy across priority Growth team projects, with an initial focus on pricing and packaging and adjacent areas (paid trials, add-ons and day 0-7 activation)
- Work closely with your embedded squad — Staff Product Designers, PMs and Engineers — from strategy through to execution, taking clear ownership of content direction within your projects
- Contribute your perspective to experimentation, enabling strong results and clear learnings by up-levelling content design
- Review shipped and near-shipped work within your focus areas against best practice, documenting issues and opportunities for prioritisation.
What we're looking for
- 6+ years of content design experience, including 2+ years in a lead-level role on a growth or conversion-focused team
- Solid grasp of product-led growth mechanics and how content influences behaviour at key moments
- Portfolio of shipped product work that demonstrates strong content design craft and strategic thinking in these areas
- Strong experimentation experience – comfortable designing A/B tests, interpreting results through a content design lens and iterating quickly to deliver quality at speed
- Enough product sense to gather information independently, make strategic calls confidently and flag concerns early
- A strong collaborator who is comfy with ambiguity – you don't rely on mature structures, processes or design systems to do your best work
- Proven track record working on multiple projects simultaneously without losing quality
- Hands-on in Figma essential; experience with Linear, Devin and Claude nice-to-have
- Interest in extending to a permanent full-time role
Linktree Melbourne, Victoria, AUS Office
Melbourne, Victoria, Australia, 3066
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