Sinch is seeking a strategic and dynamic Communications Manager, APAC to lead and execute our corporate communications efforts across the Asia-Pacific region. This role will be instrumental in shaping and amplifying Sinch’s brand reputation, driving thought leadership, and ensuring consistent messaging across media, PR, internal communications, and digital channels. As a key member of the Sinch regional marketing team, you will collaborate closely with APAC sales, PR agency, and leadership teams, as well as the global marketing and PR teams, to craft compelling narratives tailored for diverse APAC audiences.
What do you do in the role?
As the Communications Manager, APAC, you will be responsible for:
1. Corporate Communications & PR
- Develop and execute a regional communications strategy aligned with Sinch’s business objectives in APAC.
- Lead media relations efforts on behalf of Sinch, securing coverage in top-tier tech, business, and telecom publications.
- Collaborate with PR agencies to craft press releases, bylines, and thought leadership content that highlight Sinch’s innovations.
- Monitor industry trends and competitor activities to continuously refine Sinch’s PR strategies.
- Serve as a Sinch spokesperson when required and provide media training for Sinch executives.
2. Internal Communications
- Design and implement internal communication initiatives to keep Sinch employees in APAC informed, engaged, and aligned with company goals.
- Partner with HR and leadership to disseminate Sinch announcements, foster a strong company culture, and manage change communications.
- Support executive communications by preparing speeches, presentations, and organizing regional town halls for Sinch.
3. Content & Thought Leadership
- Create and localize compelling content—including blogs, case studies, whitepapers, and video scripts—tailored for Sinch’s APAC audiences.
- Collaborate with Sinch subject matter experts to position the company as a leader in CPaaS and cloud communications.
- Oversee Sinch’s corporate social media channels and local channels across the APAC region.
4. Crisis & Reputation Management
- Develop and execute crisis communication plans to manage and mitigate reputational risks for Sinch APAC.
- Lead proactive issues monitoring and response strategies across Sinch’s markets in the region.
5. Stakeholder Engagement
- Work closely with Sinch’s regional leadership, marketing, sales, and product teams to ensure a consistent communications strategy.
- Engage with industry bodies, regulatory stakeholders, and key partners to reinforce Sinch’s positioning in the APAC market.
What experience/qualities you need to bring with you
- 6+ years of experience in corporate communications, PR, or a related field, preferably in B2B tech, SaaS, or CPaaS.
- Demonstrated understanding of APAC media landscapes, cultural nuances, and market dynamics relevant to Sinch.
- Proven expertise in media relations, content strategy, crisis management, and internal communications.
- Exceptional written and verbal communication skills in English; fluency in an additional APAC language is an advantage.
- Experience working in a fast-paced, global tech company, ideally within Sinch’s industry space.
- Strong project management skills with the ability to prioritize and multitask across multiple projects.
- Comfortable working in a matrixed organization with global remote teams, as exemplified by Sinch.
What we promise to give you
- WHERE YOU WORK MATTERS: we offer a hybrid working arrangement, work from home set up reimbursement and a global mobility policy.
- PUT FAMILY FIRST: we offer a generous parental leave program: 26 weeks salary for primary care giver and 4 weeks salary for secondary care giver
- CELEBRATE YOURESELF: a day off for your birthday
- TAKE A BREAK: a generous annual leave program.
- STAY HEALTHY: we offer a monthly fitness reimbursement allowance and wellness programs
- TAKE THE NEXT STEP: Coaching and career development support, including access to a range of online professional development courses
- CARE FOR YOURSELF free virtual counselling resources through our global Employee Assistance Program
- MAKE AN IMPACT: paid time off to support a volunteer program of your choice.
- TREAT YOURSELF: Access to discounts through Reward+ program
Our Values
At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.
Bring your authentic self to Sinch
Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.
If this role isn’t what you’re looking for, please consider other open roles on our career page:
