Brand Manager - Compression
Essity is a global leader in hygiene and health, committed to shaping a healthier future. Through our Health & Medical business and trusted brands like Actimove®, Cutimed®, Delta-Cast®, JOBST®, Leukoplast® and TENA®, we provide innovative, sustainable solutions for managing conditions such as lymphedema, chronic wounds, orthopedic injuries and incontinence, and advancing MedTech across hospitals, pharmacies, nursing homes and online channels.
Join us in breaking barriers to well-being!
We are seeking a passionate and results-driven Brand Manager to oversee our Compression portfolio in Australia and New Zealand. If you thrive in a fast-paced environment and are eager to make a significant impact, this role is for you.
About the Role:
As the Brand Manager for the Compression portfolio, you will be responsible for achieving growth targets, including revenue, profit, and market share. You will develop and implement a comprehensive sales and marketing strategy to drive success across Australia and New Zealand. Your role will involve key operational activities such as product launches, portfolio reviews, pricing initiatives, and annual budget planning. You will also collaborate with global teams to ensure strategies are tailored to the ANZ market.
Collaboration is key in this role, requiring someone who takes real ownership of their portfolio. As market leaders in lymphology, we offer both custom-made garments and ready-to-wear solutions. You’ll work closely with the Clinical Compression Team, as well as the Pharmacy, Community and Hospital teams, leveraging their extensive knowledge and expertise to drive success.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.
What You Will Do:
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Drive key operational activities including product launch, portfolio reviews, forecasting, pricing initiatives, and annual budget planning.
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Monitor financial performance and implement improvement measures as needed.
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Develop mitigation strategies for significant quality issues and complaints.
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Collaborate with global teams to ensure global strategies are fit for ANZ.
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Develop and implement a sales and marketing plan to achieve annual growth, revenue, and profit targets.
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Drive collaboration with sales to develop and implement necessary sales collateral.
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Monitor and adjust the performance of the sales and marketing plan.
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Collaborate with the wider team to drive a coordinated approach to indication-based selling.
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Contribute to the development of the overall communication plan for Compression.
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Monitor and manage the A&P budget, focusing on driving ROI.
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Build and maintain knowledge of market trends, customer buying behavior, and the competitive landscape.
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Drive utilization and engagement of existing KOLs and build a pipeline of emerging KOLs.
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Role model Essity’s global beliefs and behaviors of Care, Courage, Collaborate, and Commitment.
Who You Are:
We’re looking for someone with experience in compression garments, ideally with a clinical background—such as a lymphoedema therapist. Experience in Brand Management, Sales, or Marketing is preferred, along with:
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A Bachelor’s degree or tertiary qualification in Marketing, Business Administration, or a related field.
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Previous experience in the Health and Medical sector (advantageous).
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Strong commercial acumen and a customer-centric, solution-focused mindset.
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Proven ability to manage stakeholders, drive performance, and execute tasks on time.
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Analytical, decisive, and innovative, with strong project management skills.
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Excellent interpersonal and communication skills, engaging at all levels and across geographies.
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IT proficiency, with intermediate to advanced MS Office Suite skills.
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A self-starter who can manage competing priorities while working collaboratively.
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A valid Driver’s Licence and access to a car, with the ability to travel across ANZ to support events, workshops, and Key Opinion Leader (KOL) development.
Ideally, this role is based in our Head Office in Mulgrave, but we are open to alternative locations for the right candidate.
What We Offer
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
We offer:
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Dynamic Team: Join a passionate, respectful team that values authenticity, trust and accountability
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Global Impact: Contribute to a thriving global business focused on employee development and improving everyday living
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Competitive Salary: Be rewarded for your expertise with a highly competitive salary package
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Hybrid Work: Enjoy flexibility with a blend of office and remote work
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Screen-Free Fridays: Recharge with monthly screen-free Fridays
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Health and Wellbeing: Corporate ClassPass Membership giving you access to free yoga, pilates, gym, sauna sessions and more
Recruitment Process: As part of our recruitment process, we’d like you to complete a video screen. This allows us to gain a deeper understanding of your personality, communication style, and how you align with the role and our team.
It’s also an opportunity for you to showcase your enthusiasm, creativity, and ability to articulate your ideas clearly. By completing this video screen, you’ll help us get to know you beyond your resume and assess how you approach key aspects of the role. This step is an important part of ensuring we’re the right fit for each other.
Application End Date:01 Mar 2025Job Requisition ID:Essity250891
