Lead Brand Marketing function at Arc'teryx for ANZ, integrating PR, social media, and creative efforts to enhance brand storytelling and community connection.
At Arc’teryx, we exist to inspire a life outside. Built in the mountains and designed for performance, we create products and experiences that connect people to the outdoors and to each other.
We’re looking for a strategic and culturally connected Brand Communications Manager to lead how the Arc’teryx brand comes to life across Australia and New Zealand.
This is an opportunity to shape storytelling at one of the world’s most premium outdoor brands — leading integrated marketing across PR, social, creative, content and brand management to build relevance, community connection and long-term growth.
The OpportunityReporting to the Head of Marketing, you will lead and develop a multi-disciplinary Brand Marketing team spanning Brand Management, PR, Social Media and Creative & Content. As the brand leader for ANZ, you will be responsible for building team capability, elevating to global standards, integrating cross-functional marketing disciplines and fostering a high-performance culture that delivers both brand and commercial outcomes.
From product storytelling and community moments to social-first campaigns and earned media, you’ll drive the work that shapes how consumers experience the brand across every touchpoint.
What You’ll Be Doing- Lead the Brand Marketing function across Brand Management, PR, Social Media, Creative & Content
- Drive culturally relevant and commercially impactful storytelling across all consumer touchpoints
- Develop integrated brand and communications strategies that strengthen brand awareness, engagement and growth
- Lead omnichannel campaigns across digital, social, retail, PR, media and community channels
- Champion social-first and earned-first marketing approaches that spark visibility, conversation and community connection
- Inspire, mentor and develop a high-performing marketing team
- Partner with regional and global stakeholders to bring product and brand storytelling to life within ANZ
- Collaborate cross-functionally across retail, merchandising, commercial and sport marketing teams
- Identify opportunities to amplify storytelling through partnerships, ambassadors, talent, events and community engagement
- Lead agency relationships across PR, creative, media, social and production partners
- Oversee campaign budgets, forecasting and operational planning across the Brand Marketing function
- Ensure strong prioritisation and delivery across multiple campaigns and business priorities
- Significant experience within premium apparel, sport, outdoor, lifestyle or culturally connected brands
- Proven leadership across brand marketing, PR, social media and creative/content functions
- Strong social-first, earned-first and omnichannel marketing capability
- Experience leading high-performing teams and navigating complex stakeholder environments
- A strategic and collaborative mindset, with strong communication and campaign delivery skills
- Experience managing agencies, budgets and integrated marketing campaigns
- 8+ years’ experience in brand marketing, communications or integrated marketing leadership roles
- Tertiary qualifications in Marketing, Communications, PR or a related field
- A genuine passion for the outdoors and living the brand authentically
- Generous product discounts across Arc’teryx and affiliated Amer Sports brands
- Competitive salary package and bonus opportunity
- Real career growth and development pathways within a global business
- Access to free mental health and wellbeing support through our Employee Assistance Program
- Ongoing training, leadership development, and learning opportunities
- Be part of a passionate, purpose-led team that loves the outdoors
If you’re ready to lead bold storytelling, build cultural relevance and create work that connects deeply with communities, we’d love to hear from you.
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