B2B Marketing Assistant

Job Description:

We are a leading ecommerce accelerator offering services such as marketplace acceleration, D2C ecommerce consulting, and a full-service digital agency including SEM, SEO, Social, CRM, and Affiliate marketing. We work with brands to fast-track their digital success in competitive markets both in Australia and internationally.

We are seeking a motivated and enthusiastic Marketing Graduate to join our team and support our Head of Marketing across a range of marketing activities. This is an excellent opportunity for someone who has recently completed a marketing or digital marketing qualification and is looking to kick-start their career in a dynamic, fast-paced environment. This full-time, hybrid role will be based in our Melbourne, Australia office.

Frequently Asked Questions

What is a day in the life of a B2B Marketing Assistant?

Event Coordination:

• Assist with planning and executing B2B events, including sourcing venues and coordinating logistics.

• Support event promotion through email marketing, social media, and partner outreach.

• Support virtual and digital marketing initiatives to showcase our service offerings and engage with potential partners.

Webinar Support:

• Collaborate with the team to brainstorm webinar topics and create presentation materials.

• Promote webinars through digital channels, ensuring maximum reach and engagement.

• Help manage webinar logistics, including registrations and post-event follow-ups.

Social Media Coordination:

• Support the creation of content for LinkedIn and Meta (Facebook/Instagram) platforms.

• Monitor and report on social media engagement and propose strategies to grow our presence.

Content Marketing:

• Assist in creating high-quality content, such as blogs, case studies, and whitepapers.

• Contribute to research reports and thought leadership materials to position the business as an industry leader.

Database & Email Marketing:

• Help maintain and manage the B2B email marketing database.

• Support the development and execution of email campaigns for lead generation and event promotion.

PR & Media Relations:

• Collaborate with our external PR agency to ensure alignment with key messaging.

• Assist in writing and submitting award applications and tracking media coverage.

Team Events, Office Administration & Executive Support:

• Assist in planning and coordinating internal team events and activities.

• Provide general office administrative support to ensure smooth day-to-day operations.

• Offer general support to the Managing Director, including scheduling, research, and coordination tasks.

What can I expect in my first 90 days of the role?

In your first 90 days, you’ll undergo a comprehensive induction program to set you up for success. This will include meeting key stakeholders across the business to gain an understanding of how each team operates, as well as opportunities to connect with our international marketing teams. You’ll participate in two-week rotations across key departments—Marketplaces, SEM, SEO, CRM, and Social - giving you hands-on exposure to the strategies and day-to-day operations of each area. By the end of this period, you’ll contribute to the development of tailored marketing plans for each department, equipping you with a broad understanding of the business and its integrated approach to digital marketing.

What will I need to thrive in this role?

• A degree in Marketing, Communications, Business, or Digital Media (or equivalent) from Monash University or the University of Melbourne.

• A minimum GPA of 3.5.

• A proactive and organised mindset, with attention to detail and time management skills.

• Strong verbal and written communication skills, with confidence in networking and presenting.

• Familiarity with social media platforms (LinkedIn, Facebook/Instagram) and a passion for content creation.

• A strong interest in digital marketing and ecommerce, with a desire to grow in this space.

• Basic proficiency in tools such as Microsoft Office and Google Workspace.

• Enthusiasm for learning new platforms like CRM tools and email marketing software such as Adobe Marketo.

• Australian work rights (e.g., citizen or permanent resident).

What does high performance look like?

• Strategic thinking and creativity in marketing initiatives.

• Proactive problem-solving and initiative-taking.

• Excellent relationship-building and collaboration skills.

• A 100% commitment to all tasks and projects.

What is the team like?

You will report directly to the Sydney based Head of Marketing, with ongoing mentorship and performance discussions. You will work alongside other marketing and ecommerce professionals across the globe. This team is data-driven and results-oriented, and you’ll regularly collaborate with local team members to drive B2B marketing success. We value ideas and input from every team member.

What is the hiring process?

• An initial phone interview with a local Pattern team member.

• A Zoom interview with the Head of Marketing.

• A task and presentation related to the role.

• An on-site interview with the Managing Director.

• Reference checks.

• Executive Review.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We’re a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in balancing our lives, so we offer awesome benefits to our full-time employees that include:

• 5 weeks annual leave

• 3-month parental leave

• 2 weeks supporting partner leave

• Smart Casual Dress Code

• Competitive Pay

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

To apply, please send your CV along with a short one-page cover letter highlighting any relevant experience and why you believe you’re the perfect fit for this opportunity. We’re excited to hear what makes you stand out and why you want to join our team!

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.