DoorDash’s mission is to grow and empower local economies. DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. The Growth Marketing team is responsible for deploying our customer acquisition budget (CAC) across all digital and performance marketing channels, with a focus on New Customer growth as their north star goal, working in collaboration with the brand and partnerships team, as well as an award-winning agency village to achieve success.
About the RoleThis role sits within the Growth Marketing Pod and reports to the Senior Marketing Manager for Growth, ANZ, and has one direct report. As the go-to person for performance marketing, you’ll be responsible for driving online acquisition-focused initiatives across Australia and New Zealand, delivering against business goals including maximising marketing efficiency, improving reach, driving incrementally and optimising conversion across the funnel. Working closely with our digital marketing agency.
You’ll manage big budgets and have the freedom to make calls on how to best spend that budget, with support from top creative and digital marketing agencies and the wider team to make big bets come to life.
As a paid media expert, you’ll lead the planning, forecasting, briefing and day-to-day optimisation of performance campaigns to acquire new customers along with our agency partners, across a variety of platforms including Facebook, Instagram, TikTok, Search, Display.
You’ll combine planning prowess, analytical rigour and creative problem solving, translating performance data into actionable insights while developing innovative, audience-first strategies to drive growth in priority markets.
This is a hybrid role, with 3 days a week in office and 2 days remote.
You’re excited about this opportunity because you will have…- Ultimate control over big budgets and what we spend our time and money on to acquire new customers efficiently across digital marketing channels.
- A clear line of sight on your impact – you’re in charge when it comes to the CAC, CPA, forecasting and marketing mix of your channels. Style it your way to achieve clear KPIs and use your skills in media planning, buying and analysis to make that happen, with plenty of structured tests and learning along the way.
- A growth marketing engine, with messaging and creative that cuts through, featuring the likes of Aldi, KFC, Mcdonalds, Chemist Warehouse, Costco and Dan Murphys.
- Strong collaboration with strategy, ops, partnerships, finance and martech to achieve your goals.
- A meaningful role in an innovative tech company that is a true challenger brand, invested in making waves in Australia.
- 6+ years of marketing experience, including campaign strategy, planning, forecasting and execution.
- Direct, hands-on experience managing media buying and optimisation (Paid search, Paid Social, Display) either at an agency or in-house is an asset.
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, etc.
- Confidence providing regular readouts on performance marketing metrics (CPA, CPC, CPM, LTV, & ROAS) to business stakeholders.
- Strong Excel skills with experience building pivot tables, multi-function formulas and graphs.
- Local market knowledge of the Australian consumer and regional differences.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
.png)
