Develop and execute APAC employer branding strategy; create multimedia content and campaigns for social platforms; manage careers page; run employee advocacy and engagement programs; partner with HR/TA/Operations/Marketing; research talent market insights and track campaign ROI.
CHAGEE is a leading contemporary tea beverage brand rooted in traditional Chinese tea culture and modern innovation. With rapid expansion across Asia and beyond, we are committed to delivering not only premium tea experiences to our customers but also a vibrant, meaningful, and rewarding workplace for our employees.
We are looking for a passionate Employer Branding Manager to craft and strengthen Chagee’s reputation as an employer of choice, ensuring our people experience is as refreshing as our tea.
Key ResponsibilitiesEmployer Branding Strategy
- Develop and execute Chagee’s employer branding strategy across all APAC markets
- Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition).
- Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail.
Content Creation & Storytelling
- Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives.
- Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms.
- Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience.
Employee Engagement & Advocacy
- Launch internal ambassador programs to encourage employees to share authentic stories.
- Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values.
- Partner with Operations, Marketing, and Store Teams to showcase employee success stories.
Talent Market Insights
- Research competitor employer branding strategies in F&B retail.
- Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.).
- Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings.
- Bachelor’s degree in Marketing, Communications, HR, or related field.
- 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred).
- Strong storytelling and content creation skills (visual + copywriting).
- Experience with digital marketing tools, social media campaigns, and analytics.
- Excellent communication skills with cross-cultural awareness.
- Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
Similar Jobs
.jpeg)
Artificial Intelligence • Hardware • Information Technology • Machine Learning
Manages new product introduction and production support for LPDRAM products after design transfer to in-house or outsourced manufacturing. Collaborates with design, process, test, reliability, and engineering teams to resolve production issues. Develops process improvements to reduce costs and improve yield, while supporting hardware, software, and semiconductor engineering assignments.
Top Skills:
DramLpdramNandNorSemiconductor DesignSemiconductor Manufacturing
Artificial Intelligence • Hardware • Information Technology • Machine Learning
Manage construction project design, execution, cost, commissioning, operations, and maintenance while ensuring safety, environmental, regulatory, budget, and schedule compliance. Coordinate with global teams, designers, contractors, and internal stakeholders; review designs, assess work procedures and risks, track project progress, and provide weekly reporting. Use AI tools to improve productivity, decision-making, and workflows.
Top Skills:
Artificial Intelligence (Ai) ToolsAutocadExcelMicrosoft PowerpointMicrosoft Word
Artificial Intelligence • Hardware • Information Technology • Machine Learning
Designs and optimizes memory, logic, and analog layouts for Micron products. Responsibilities include floor planning, placement, routing, parasitic modeling, simulation, verification, tape-out revisions, manufacturability support, and cross-functional collaboration with engineering, testing, manufacturing, and marketing teams. The role also contributes to design standardization and future memory-generation innovation.
Top Skills:
Analog Circuit DesignCircuit SimulationDigital Circuit DesignDramLpddrNandNorParasitic ModelingSemiconductor Layout
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
