Develop and execute APAC employer branding strategy; create multimedia content and campaigns for social platforms; manage careers page; run employee advocacy and engagement programs; partner with HR/TA/Operations/Marketing; research talent market insights and track campaign ROI.
CHAGEE is a leading contemporary tea beverage brand rooted in traditional Chinese tea culture and modern innovation. With rapid expansion across Asia and beyond, we are committed to delivering not only premium tea experiences to our customers but also a vibrant, meaningful, and rewarding workplace for our employees.
We are looking for a passionate Employer Branding Manager to craft and strengthen Chagee’s reputation as an employer of choice, ensuring our people experience is as refreshing as our tea.
Key ResponsibilitiesEmployer Branding Strategy
- Develop and execute Chagee’s employer branding strategy across all APAC markets
- Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition).
- Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail.
Content Creation & Storytelling
- Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives.
- Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms.
- Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience.
Employee Engagement & Advocacy
- Launch internal ambassador programs to encourage employees to share authentic stories.
- Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values.
- Partner with Operations, Marketing, and Store Teams to showcase employee success stories.
Talent Market Insights
- Research competitor employer branding strategies in F&B retail.
- Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.).
- Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings.
- Bachelor’s degree in Marketing, Communications, HR, or related field.
- 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred).
- Strong storytelling and content creation skills (visual + copywriting).
- Experience with digital marketing tools, social media campaigns, and analytics.
- Excellent communication skills with cross-cultural awareness.
- Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
Similar Jobs
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Manage and grow the NTT DOCOMO RAN/Access account by developing multi-year sales strategies, leading cross-functional teams, driving opportunities from qualification to close, managing commercial and tender processes, leveraging AI and digital tools for forecasting, and ensuring high customer satisfaction and profitability.
Top Skills:
AccessAIEricsson Sales SystemsMobile NetworksRan
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Support sales by building and approving quotes, using CPQ and Salesforce, ensuring pricing, discounts, billing accuracy, and post-close audits; coordinate with Sales, Finance, Product, and Legal and maintain SailPoint product knowledge.
Top Skills:
Adobe DcCpqCrm DatabasesMS OfficeSailpointSalesforce CpqSalesforce
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Perform transaction monitoring and investigations for AML, sanctions, fraud, and policy violations; conduct KYC/CDD and ongoing due diligence; document findings, make risk-based recommendations, interact with merchants in Japanese and English, and coordinate with payment and banking partners to ensure regulatory and network compliance.
Top Skills:
Aml Monitoring SystemsFraud Detection ToolsInvestigative DatabasesOpen-Source Intelligence (Osint) ToolsSanctions Screening SystemsTransaction Monitoring Systems
What you need to know about the Melbourne Tech Scene
Home to 650 biotech companies, 10 major research institutes and nine universities, Melbourne is among one of the top cities for biotech. In fact, some of the greatest medical advancements were conceptualized and developed here, including Symex Lab's "lab-on-a-chip" solution that monitors hormones to predict ovulation for conception, and Denteric's vaccine for periodontal gum disease. Yet, the thousands of people working in the city's healthtech sector are just getting started, to say nothing of the tech advancements across all other sectors.
