Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and future generations can truly thrive.
About the role: This role will be working for our Mars Champion Petfoods segment, where we make life better for pets and their owners. The APAC Digital Marketing Manager leads the development and execution of Pet Lover–centric digital strategies across the region, owning the full digital ecosystem—from digital commerce and media, to SEO, CRM, social, and website—to drive brand engagement and business growth.
Role Title: APAC Digital Marketing Manager
Location: Melbourne, also open to Wodonga with regular travel to Melbourne
Hours: Full-time, Permanent – hybrid working
Reporting to: Market Strategy & Deployment Director
What you’ll do:
Drive digital commerce growth by developing APAC D-comm strategies, optimizing Perfect Digital Store execution, and partnering with channel owners to boost visibility and conversion.
Own the APAC digital ecosystem, managing websites, localization, SEO, and content to deliver a seamless, engaging experience for Pet Lovers.
Shape and optimize regional media strategy, partnering with global teams and agencies to drive awareness, cascade global campaigns, and lead search/SEO performance.
Lead APAC social and influencer marketing, managing brand channels, content agendas, community engagement, and influencer programs to strengthen brand affinity.
Activate first-party data and CRM strategies to deliver personalized engagement, support lifecycle marketing, and enable advocacy initiatives.
Leverage analytics and manage budgets to measure effectiveness, optimize digital touchpoints, and ensure smart, compliant allocation of A&CP investment.
Your unique ingredients:
A university degree in Marketing or a related field, with substantial digital marketing experience in CPG, retail, or pet care, with a strong grasp of APAC market dynamics.
Proven ability to manage digital platforms end-to-end, including CMS, SEO, and analytics.
Deep understanding of paid media, digital commerce, and social strategies that drive growth.
Hands-on experience partnering with influencers and content creators across APAC.
A data-driven mindset with strong analytical, project management, and organizational skills.
Excellent communicator and relationship-builder with solid budget management and ROI analysis capabilities.
A genuine passion for pets and the premium pet category is a strong plus.
Why you’ll love working for Mars:
Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life
Be a part of a team scaling – you’ll have a true opportunity to shape the future of Champion
Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
We know everyone’s needs are different, and we’re committed to making our application process accessible and supportive for all candidates. If you require any adjustments along the way, simply let us know in your application form. We’ll work with you to understand what will help you feel comfortable and supported.
Internal candidates, please speak to your line manager prior to applying.
