Teams at WPP

Leads and develops an Experience team specializing in SEO, GEO, and analytics; serves as strategic client lead; oversees delivery quality, workflows, commercial growth, profitability, resourcing, pitches, and innovation using LLMs and SEO automation.

Leads day-to-day SEO, GSO, and analytics service delivery for key client accounts. Manages client relationships, data-led strategy, budgets, workflows, and project outcomes. Mentors junior employees, presents insights, collaborates with performance and craft teams, and identifies emerging trends and technologies to improve delivery and client results.

Leads SEO and GEO service delivery across Australia and New Zealand, builds and mentors a high-performing team, manages commercial performance and profitability, develops innovative organic discovery solutions, and cultivates senior client partnerships. The role drives strategic growth, operational scalability, new business development, and innovation through AI-enabled processes within a media agency environment.