Teams at WPP

Lead SEO and GEO client delivery across Australia and New Zealand, establish the team as a center of excellence, and mentor senior SEO professionals. Own commercial performance by managing revenue, profitability, growth opportunities, and new business contributions. Develop scalable SEO solutions, frameworks, processes, and AI-enabled efficiencies while building trusted relationships with senior clients and stakeholders.

Leads SEO client delivery, commercial performance, product development, and specialist team operations across Melbourne and Sydney. Manages Directors and Associate Directors, develops senior client relationships, oversees revenue forecasting and profitability, expands account scopes, and establishes scalable delivery standards, documentation, training, and quality benchmarks. Partners with GroupM agencies and platform providers to improve SEO service maturity, channel adoption, client satisfaction, and sustainable team growth.

Lead a team in implementing SEO, CRO, and Web Analytics strategies for clients. Develop client relationships, mentor team members, and create digital campaigns with Biddable Media experts.