Teams at The Lottery Corporation Limited

Leads and builds the Product Marketing function, translating digital product roadmaps into customer and commercial outcomes. Responsibilities include go-to-market strategy, product launches, growth initiatives, digital channel performance, conversion optimization, experimentation, customer insights, content, SEO, app store optimization, and merchandising across The Lott and Keno. The role partners closely with Product, Brand, Marketing, and Digital teams while leading capability development and measurable commercial growth.

Leads the marketing technology ecosystem, customer data foundations, commercial reporting, experimentation, and optimization capabilities for TLC Digital. Responsibilities include defining the MarTech roadmap, managing platforms and vendors, ensuring trusted customer data, establishing marketing performance metrics, delivering business insights, and developing a specialist team. The role partners with Technology and Data teams to improve commercial performance, customer outcomes, and marketing return on investment in a regulated environment.

Leads the Lifecycle & Loyalty team and owns customer journey, retention, loyalty, and lifetime value strategies. Drives performance across email, SMS, and push channels; optimizes contact strategy, channel mix, and loyalty propositions; establishes incremental measurement frameworks; and partners with data, MarTech, retail, and digital teams to deliver commercial growth. Also develops a high-performing team and ensures compliant operational execution.