Teams at Onside

Own revenue retention for a portfolio of SMB customers by monitoring account health and usage data, identifying risks, leading recovery plans, supporting renewals, and driving product adoption. Train customer staff and contractors through webinars and onsite visits, collaborate with Customer Success, Territory, Onboarding, and Support teams, and communicate customer feedback internally.

Own Onside’s B2B content pipeline from editorial planning through publication. Develop customer stories, case studies, and co-branded content for agricultural audiences; brief and manage agencies and freelancers; ensure accuracy and credibility; use performance data to improve distribution and content decisions; and collaborate with Marketing, Product, Territory, and Customer teams to connect content to pipeline growth.

Lead global B2B marketing strategy for an agricultural SaaS company entering new markets. Own brand, category creation, go-to-market, pipeline generation, product launches, budget, channel mix, and attribution. Build and lead teams across communications, digital, campaigns, field marketing, and product marketing while partnering with executive, revenue, and product leadership to drive enterprise growth.