Teams at OKX

Own local growth, product marketing, and lifecycle strategies for crypto products and priority customer segments, including advanced traders and VIPs. Lead go-to-market programs, customer journeys, retention, reactivation, loyalty, reward, and engagement initiatives from strategy through execution. Partner with global marketing, product, data, relationship management, legal, compliance, risk, and finance teams. Monitor conversion, adoption, retention, and commercial performance while managing events, VIP experiences, budgets, and stakeholder coordination.

Leads OKX’s Australian commercial strategy and growth agenda, with accountability for market share, customers, trading volume, revenue, and brand recognition. Builds scalable acquisition and retention channels, develops go-to-market plans, establishes strategic partnerships, and connects global capabilities with local market needs. Collaborates with Product, Marketing, Growth, Operations, Legal, Compliance, and Risk to execute within Australia’s regulated digital-asset environment while building the team and commercial operating model.

Lead VIP business strategy and operations across client segmentation, product and benefits design, RM enablement, growth initiatives, retention, reactivation, and trading performance. Build data-informed operating frameworks, playbooks, decision tools, and scalable mechanisms. Drive cross-functional initiatives from problem definition through execution and performance evaluation, using client, product, trading, and RM performance insights to improve business outcomes.