Teams at Mars

Drive territory growth by building relationships with veterinary clinics, promoting Royal Canin therapeutic diets, educating clinic staff, executing territory plans, attending industry events, and tracking activity, expenses and performance to expand veterinary distribution.

Manage the D2B eCommerce storefront and product content, build and deploy automated email journeys in Salesforce Marketing Cloud, run A/B tests and campaign optimizations, align loyalty experiences with ADVANCE Pro-team, collaborate with stakeholders and agencies, and drive first-party data growth to increase conversion and retention.

Own end-to-end CRM campaign planning, build and execution across Salesforce Marketing Cloud. Develop multi-channel journeys, support loyalty program growth, run A/B and multivariate tests, analyze performance, manage creative/technical briefs, and drive first-party data enrichment to improve engagement and retention.