DraftKings Innovation & Technology Culture

DraftKings’ internal AI tool NELLY enables non-technical employees to write SQL queries and explore company data independently, expanding how teams use data and accelerating analytics-driven decision-making.

“This has largely accelerated our risk management innovation over the last six months or so, and we’re excited to see how it continues to expand.”

DraftKings’ approach to innovation is driven by the scale, speed and technical complexity of the systems it builds. Engineers are empowered to solve challenging, high-impact problems using modern technologies, creating an environment where innovation is both constant and deeply hands-on.

“What truly sets DraftKings apart is the scale and complexity of the challenges we tackle. Working on systems that handle vast amounts of real-time data and serve millions of users gives our engineers the chance to work on complex, demanding systems and tackle tough problems, all while using cutting-edge technology.”

DraftKings is embedding AI directly into enterprise systems, shifting from standalone tools to integrated intelligence that shapes how the business operates.

“As we continue to expand and deepen AI connections across our enterprise systems, we’re unlocking a new level of impact—where intelligence is embedded directly into how the business operates.”