Teams at CapsLock (capslock.global)

Hunter-focused business development role responsible for researching target industries, running multi-channel cold outreach (7+ touchpoints), booking qualified meetings, attending 4-6 industry conferences yearly, learning and executing a proven playbook, and maintaining clean CRM pipeline data while sharing feedback with launch and CRO teams.

Lead development and optimization of customer acquisition funnels and landing pages. Conduct market and competitor research, generate and prioritize CRO hypotheses, plan and run A/B tests, analyze performance, and collaborate with creative, media, analytics, and IT teams to scale winning strategies and maintain a testing knowledge base.

Lead creative ideation, research emerging short-form video trends, develop and test creative hypotheses, coordinate creators and remote shoots, manage projects from concept to delivery, collaborate with media buyers on test plans, analyze performance metrics (CTR, watch time, CPA), and iterate to scale high-performing ads.