Marketing companies play a pivotal role in brand exposure and communications. When working with tech clients, marketing firms obsess over data to craft campaigns involving ads, branding and content that will appeal to their target market. These are some of the top marketing companies in Melbourne to keep an eye on.
Top Marketing Companies in Melbourne
- Think HQ
- COMM
- Gloo
- Sesimi
- Smith Brothers Media
Marketing Companies in Melbourne
Hypetap bills itself as “intelligent influencer marketing” for well-known global brands, including Heinz and Nickelodeon. In addition to influencer marketing, Hypetap offers clients a variety of services, including user-generated content (UGS), marketing intelligence and paid social media. Hypetap was founded in Melbourne in 2013.
King Kong is a digital marketing agency based in Australia. Services it offers include web design and landing pages, ads for Google and Facebook, SEO and conversion rate optimization. King Kong was launched in 2014 and says it is the fastest growing digital agency in Australia.
Gloo is a Tasmanian and Australian marketing company that has worked with large enterprises and non-profit organizations. The company’s marketing campaigns focus heavily on graphic design and brand publicity.
Dentsu, based in Japan, is said to be the biggest advertising agency in the world. It established a presence in Australia in 2015, when it purchased a majority share of local agency BWM Group. Dentsu has worked with a variety of organizations, ranging from New Zealand’s TVNZ network to the World Transplant Games, in which the competing athletes are organ donors or recipients.
COMM, formally CommCreative, is an advertising agency that uses data for storytelling and branding. The company’s creative services range from copywriting to video production and demand generation. Since launching, the company has worked with notable brands like BOSE and General Electric Healthcare.
Ogilvy Australia is the Melbourne-based outpost of the storied Ogilvy advertising and marketing agency. Services offered include multicultural marketing, digital transformation, brand strategy, customer relationship design, B2B services and content. Ogilvy Australia is frequently named an Employer of Choice by the Australian Business Awards.
Sesimi touts itself as a next-generation brand management firm thanks to a SaaS product that helps clients build ad campaigns. Its software is sold on a per-month subscription and can create branded content, AI audio and marketing reports. Sesimi also has an in-house support team that guides clients through the software.
Procter & Gamble, one of the world’s largest consumer packaged goods (CPG) companies, is also a marketing company. The company established a presence in Australia in 1956. Pantene hair care, Oral-B toothbrushes and Olay beauty products are among the items it sells and markets in Australia.
Smith Brothers Media is a full-service marketing and content company that has collaborated with the likes of Disney and ESPN. Some of its services include data-driven marketing campaigns, graphic design for physical environments, animation and video production.
Think HQ focuses on connecting with clients to develop marketing campaigns and public relations strategies. Some of its services include media planning, art direction and event management. Its services and strategies are guided by data and customer insight.
