Own the marketing technology product: manage Salesforce lead architecture, CDP integrations, data pipelines, and LLM-driven initiatives. Partner with performance marketing, data engineering, and sales to deliver personalised campaigns, conversion APIs, and high-ROI technical roadmaps while leading engineering execution and executive reporting.

Lead the modernization of the marketing data platform and integrate AI across data products. Replace legacy frameworks with scalable, real-time solutions, dismantle data silos, and establish a single source of truth. Collaborate with data engineering, applied science, and commercial stakeholders to translate strategy into deliverables, embed AI into workflows, and deliver reporting enhancements that enable data-driven decisions for internal teams and customers.