Leads consumer experience strategy and digital marketing transformation across the Australia and New Zealand business unit. Owns the CX vision, consumer journeys, media investment, creative excellence, CRM and consumer data activation, MarTech roadmap, agency partnerships, and digital capability building. Directs a senior cross-functional team and influences executive stakeholders to deliver measurable brand equity, commercial growth, ROI, and enterprise-wide transformation.

Develops and executes brand portfolio and marketing strategies for bars, including annual planning, resource allocation, integrated commercial plans, marketing communications, and 360-degree campaigns. Partners with cross-functional and regional teams to drive consumer-centric growth, support profit and loss objectives, identify product development opportunities, and deliver revenue and profit forecasts.